What is MiTao? MiTao Review

1. Website Introduction

MiTao's predecessor was CN HaiTao, which was launched in March 2014 by a group of experienced young people. Its founder, Xie Wenbin, once worked at Tmall, a subsidiary of Alibaba. CN HaiTao focuses on overseas mobile shopping. Through simple ordering and payment, domestic users can purchase authentic overseas products without complicated shipping. In addition, CN HaiTao's services such as zero purchasing agent, transparent prices, and full tracking have also set a new benchmark in the overseas shopping field.

In August 2014, CN Haitao was officially renamed "MiTao" and a new international domain name was used. CN Haitao is essentially a B2C company that focuses on overseas brand shopping. At the same time as the establishment of the new brand, the MiTao website was launched and the new e-commerce service standards were adopted across the board.

2. Operation Model

MiTao mainly promotes the limited-time sale model of overseas brands, purchases through reliable purchase channels such as overseas brand manufacturers, regular agents, and domestic counters, and sets up its own quality inspectors in the purchasing department. At the same time, it will also cooperate deeply with domestic forwarding companies, overseas warehouses, bonded areas, etc., and adopt overseas direct mail, bonded area customs clearance, overseas forwarding, domestic import direct delivery and other models to facilitate users to buy authentic overseas products.

3. Development History

In October 2013, Beijing Beilou Technology Co., Ltd. was established.

In March 2014, CN Haitao, the predecessor of MiTao, officially released iPhone and Android clients.

In April 2014, the sales volume of Milk Powder Festival exceeded 1 million yuan in a single day.

In June 2014, special sales for overseas shopping were launched.

In July 2014, CN Haitao was officially renamed Mitao.

In July 2014, it received US$10 million in Series A funding from Matrix Partners.

4. Service Process

(1) After placing an order through CN Haitao, CN Haitao will directly notify the overseas merchant to place the order and ship the goods.

(2) CN overseas shopping specialists will purchase the corresponding products from the corresponding overseas merchants based on the paid order information and notify the customer that the order has been confirmed and executed.

(3) After the overseas merchant ships the goods, CN Haitao will send the overseas merchant's logistics order number to the customer. At this time, the customer can track the overseas logistics delivery information of the ordered goods.

(4) Overseas merchants will send the goods ordered by customers to CN Haitao’s overseas warehouses, and then deliver them to customers via international direct mail. At this time, customers can check the order logistics status through logistics tracking.

(5) After the goods arrive in China, they will be cleared by Chinese customs, which usually takes 5-10 days.

(6) After customs declaration and clearance are completed, assist domestic logistics companies to quickly deliver the goods purchased by customers to the address where the customer placed the order.

References

• 1. MiTao: Baidu Encyclopedia