What is Amazon Customer Insights? Amazon Customer Insights Review

Amazon Customer Insights is a program designed specifically for sellers that allows sellers to solicit consumer feedback in the form of questions to better and more accurately discover Amazon customers’ purchase reasons, preferences, and habits, and then optimize products. The program was launched in December 2017.

cost

Sellers only need to pay when they receive a response from the user.

What Customer Insights can investigate

1. Users who have purchased the product.

2. Visitors who have viewed the product.

3. Users who browsed the product but did not purchase it.

4. Customers who have purchased similar products.

Topics for Customer Insights

1. Purchase behavior.

2. Product awareness.

3. Product opinion.

4. Create your own question.

Features of Customer Insights

1. Customer Insights allows sellers to choose survey subjects

Sellers can choose from three categories of survey subjects as needed.

Category 1: Amazon customers who have purchased the seller’s products;

Category 2: Amazon customers who have viewed your products.

Category 3: Amazon customers who have purchased products of the same type as yours.

2. Customer Insights allows sellers to choose what to investigate

Sellers can select and create survey items as needed.

Category 1: Product awareness;

Category 2: Product opinions;

Category 3: Purchase behavior;

Category 4: Sellers create their own questions.

3. Customer Insights allows sellers to choose the number of surveys

Sellers can set the number of replies they want to receive based on their needs.

effect

1. Investigate customer feedback from those who purchased similar products.

2. Evaluate pricing strategy.

3. Understand the whereabouts and reasons of lost customers.

4. Understand the channels through which customers recognize your brand.

5. Look for bundled products.

When to use Amazon Customer Insights

1. You want to bundle products. You need to determine which products to include or exclude.

2. You are selling in an unfamiliar category and want to determine what customers in that segment are looking for.

3. You want to determine what marketing strategies can bring customers to your store.

4. You want to know what makes customers leave your product or switch to competitors on the site.

5. You need to measure the effectiveness of your pricing strategy, product description or product.

6. You need help deciding which products to stock up before the next season or peak season.

7. You need to measure customer satisfaction (this is especially important if your Amazon feedback is not so good).

8. You have just launched a new product and want to develop the right marketing or pricing strategy.

Example