Basic Introduction

In short: the new program takes a unique approach to combating fraud. Sellers who participate in the program, regardless of whether their products are sold in Amazon’s retail stores, will receive discounted pricing from the law firm and, once sellers have applied for a trademark, they will have access to Amazon’s suite of fraud prevention tools.

Permissions

If you use these law firms to file your trademark application, Amazon will provide your brand with “ accelerated access to brand protection” in the Amazon Store. As a result, you will be able to protect your brand for months or even years before officially registering your trademark, helping to strengthen your brand’s value and credibility in the marketplace.

Project Introduction

The IP Accelerator program solves the trademark challenge by connecting businesses to a network of trusted IP law firms.

Amazon will inspect and review the relevant law firms in advance to ensure that their expertise and service attitude meet certain standards. The law firms will provide high-quality trademark registration services at competitive prices to help brands obtain trademarks. When merchants use these law firms to apply for trademarks, they can not only simplify the trademark application process, but also check whether the relevant brand has been used, and then submit the applied trademark for protection.

In addition to applying for trademarks, these law firms can also provide sellers with other personalized services such as copyright registration, IP protection strategies, and appearance design.

cost

The program also has no specific restrictions on the size of sellers' stores , and Amazon will not charge companies for using IP Accelerator . The only budget needed is to pay the intellectual property fees to the law firm.

Service Target

IP Accelerator has no restrictions on the size of the seller. Even some businesses that do not sell on Amazon can enjoy this service as long as the business has a US trademark.

References

• 1. Amazon launches new anti-counterfeiting program "IP Accelerator": Baidu [cited on 2019-10-08T16:00:00.000Z]
• 2. Amazon launches Intellectual Property Accelerator feature to provide intellectual property and brand protection for small and medium-sized sellers: Saibei [cited date 2019-10-07T16:00:00.000Z]