What is Marketplace pulse? Marketplace pulse review

Advantages

1. Publish more than 100 articles each year, mainly based on data research and market observation.

2. Has the largest e-commerce dataset, including millions of sellers and brands.

3. Developed proprietary technology that enables us to monitor and analyze world-leading e-commerce platforms such as Amazon, eBay, Walmart, Etsy, etc.

introduce

Supported Marketplaces: Amazon, eBay, Walmart, Etsy, Alibaba, JD.com, Rakuten, Mercado Libre, Yahoo Japan

Supported regions: United States, China, United Kingdom, Germany, Japan, France, Russia, Brazil, Italy, Australia, India

Supported marketplaces: Shopify, PayPal, ChannelAdvisor, Square

Related Reports

1. In 2017, Marketplace Pulse data showed that one-quarter of the sellers on Amazon's five European sites were from China, and Chinese sellers accounted for 25%, 25%, 17%, 24% and 28% of the sellers in the UK, France, Germany, Italy and Spain, respectively. In 2016 alone, nearly 700,000 new sellers entered Amazon's US site, and the proportion of Chinese sellers on this site was higher than that on the European site.

Taking the Amazon European data monitored by Marketplace Pulse as an example, among the top 10,000 sellers in Europe in May 2018, Chinese sellers accounted for as high as 37%, or 3,700 companies. Chinese sellers have become an important front-end source of goods.

In June 2018, data from Marketplace Pulse showed that sellers from the Chinese market from Amazon (Amazon.co.uk) increased their market share in the UK from 16% to 27%, the market share of Amazon Germany (Amazon.de) increased from 11% to 25%, the market share of Amazon France (Amazon.fr) increased from 16% to 41%. Amazon.it in Italy is 15% to 41%, and Amazon.es in Spain is 18% to 48%. The combined average increased from 15% to 36%.

In 2018, data updated on June 21 by Marketplace Pulse showed that as of now, 515,000 new sellers have joined Amazon this year.

According to MarketplacePulse statistics, there were 6 million registered sellers on Amazon in 2019, 2 million of which were from China, and this number is expected to grow to 8 million this year.

According to Marketplace Pulse, in the Amazon global market, Guangdong Province accounts for 40.3% of Chinese sellers, followed by Shanxi Province, accounting for 9.6%, Zhejiang Province, accounting for 6.8%, and Fujian Province, accounting for 6.2%. Among them, Shenzhen has 31.8% of Chinese sellers, making it the city with the largest number of Amazon sellers in the world, followed by Guangzhou, Guangdong, accounting for 5.1%.

According to research data from Marketplace Pulse, more than three-quarters of Amazon product search results are non-branded products rather than well-known brands, and 78% of Amazon's keyword searches are for ordinary products. Marketplace Pulse analyzed the 100,000 most popular keywords, which account for about 64% of Amazon's searches. Keywords including brand names such as "Apple" or specific products such as "iPhone" are counted as brands. Of these 100,000 keywords, 78% do not include brand names. However, 74% of the top 10,000 search terms and 68% of the top 1,000 search terms contain brand names.

In May 2020, according to Marketplace Pulse's analysis of tens of thousands of recent reviews, negative reviews began to rise in March. Amazon sellers receive feedback and reviews after buyers complete their purchases. The proportion of buyers who provide feedback is 1%-5%, depending on the price and category of the product they purchased.

2. In April 2018, data from Marketplace Pulse showed that the number of new third-party sellers added monthly on the Walmart platform decreased year-on-year. Founder Juozas Kaziukenas said: "Since November 2017, Walmart seems to have reduced the number of sellers approved to enter the platform to sell products. Most US e-commerce platforms add thousands of new sellers every day, but Walmart is the opposite. It may be trying to manage the number of sellers on the platform."  

References

• 1. About 515,000 new sellers joined Amazon in half a year, with the US, India and Germany being the most popular! : Sohu [cited on 2018-06-21T16:00:00.000Z]
• 2. Marketplace Pulse: Amazon buyer sentiment "barometer" - negative reviews surge to one million in one month: Sohu [cited on 2020-05-27T16:00:00.000Z]