There are thousands of ways to select products on Amazon, but you only need to know this strategy

There are thousands of ways to select products on Amazon, but you only need to know this strategy


Product selection is a challenge for Amazon sellers

Especially new buyers

I don't know what to sell.

Product selection requires sellers to select products based on conditions

Conduct comprehensive product research and investigation

Understand the movements of competitors

Predict which products have higher demand

Understand customer pain points

Resolving complaints and improving products

Ultimately develop products that fully satisfy consumers





How to choose products


The Amazon platform can help you complete product selection. You can search for products on Amazon manually or use software specially developed for product selection.

There are mainly the following ways to select products:

1. Study Amazon’s best-selling product list


Amazon provides a very effective way for sellers to select products - the best-selling product list. Amazon lists all the best-selling products on the best-selling product page, and you can also find best-selling products by category.

Sellers must look at this best-selling product list to understand the current hot-selling products and find the products that suit you. And based on the sales information of the products, you can know which products are attractive to your target customers.

In addition to best-selling products, sellers can also understand the products that sell together with best-selling products to prepare for expanding product categories.

2. Monitor your competitors


Amazon’s best-selling product page allows you to find major competitors, as well as their product reviews and ratings. Sellers can purchase products from competitors and learn about the services they provide as a reference for their own.

For example, some sellers will send a thank you letter with promotional offers after consumers purchase their products. Then you can learn from your competitors' excellent practices or improve them.
 
When sellers are looking at Amazon’s best-selling product pages, if they are undecided and unsure about what products to choose, they can refer to the following suggestions:

· As long as it is a best-selling product, it will work.
Products that consumers frequently buy together (including the two sections Customers Who Bought This Item Also Bought and Frequently Bought Together) and products in sponsored ads can all be included in your own product selection list.
 

Product selection tools


Sellers can sometimes use some tools when selecting products. They provide databases, product tracking and other functions, which can reduce the seller's workload. Here are a few of them:

1. Jungle Scout

Many sellers should know this. It has a huge database and provides filtering conditions such as price, product rating, and ranking.


2. Unicorn SmasherUnicorn Smasher

This plugin also provides a lot of product data, but the sales data may not be as comprehensive as Jungle Scout.


3. AMZScout

Known for its accuracy, it is a very good alternative to Jungle Scout. Its plans start at $19 and support the United States, Canada, Mexico, the United Kingdom, France, Spain, Germany, Italy, India, and Japan.


4. Keepa

This is also one of the product selection tools commonly used by many sellers. It used to be free, but now you need to pay to purchase this tool to get the most accurate information.


5. AMZ Base

It is a free product selection tool. Sellers can start using it as long as they download its Chrome plug-in.



Product selection has always been a headache for sellers.
But as long as you are willing to study
With some tools
You can find the product that suits you

Compiled by ✎ Mary/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


<<:  Amazon advertising types explained and their usage strategies

>>:  How do sellers mine and optimize Amazon backend keywords?

Recommend

What is Global Vientiane? Global Vientiane Review

Global Vientiane is a brand of Shenzhen Mingxing E...

Amazon FBA policy changes! Beware of rejection of warehousing

Do you pay attention to the inventory performance...

Data-driven operation process for Amazon sellers

"Wen Dao Seminar: Activity Overview" Nov...

What is GMV? GMV Review

The GMV (Gross Merchandise Volume) indicator is us...

Comparison of shopping experience between Amazon, Shein and Temu: the results are surprising

It is learned that recently, a consumer from the ...

The US Senate has come up with a new move! It wants to restrict mergers and acquisitions of large companies such as Amazon and Google!

It is learned that two senators from the U.S. Sena...

What is Shopee Shipping Fraud and Abuse? Shopee Shipping Fraud and Abuse Review

Shopee Logistics will check the sellers’ transport...

How to correctly fill the Amazon “review pit”?

Amazon sellers are complaining bitterly: “There i...

To succeed in Amazon, you must have the following three things: capital, supply chain, and operational capabilities

Running Amazon is both complicated and simple. To...

A complete analysis of practical skills for promoting new products on Amazon

With the rise of cross-border e-commerce, Amazon,...

What is Amazon Q&A? Amazon Q&A Review

Amazon Q&A (Question & Answer) is a platfo...

What is the Patent Fee Reduction Method? Patent Fee Reduction Method Evaluation

The Measures for Reduction of Patent Fees are form...

Nearly 400,000 products were recalled! Involving multiple platforms such as Amazon and Target!

<span data-shimo-docs="[[20,"获悉，据外媒报道，近日美国...

Shootings, riots, and marches, the American people are lining up to receive relief food, but this product is seriously out of stock!

Recently, many sellers have asked whether this yea...

A large number of sellers have had their brands removed. What exactly is the problem?

Rectification, a large number of Amazon sellers w...