Optimizing Amazon’s click-through rate: what you need to know

Factors that influence click-through rate

The first picture is the most important. The main product picture needs to highlight the product's features and show perfect details. Professional product photos can increase the perceived value of the product and enhance consumers' confidence in the product's quality.

High-quality images can entice buyers to click and learn more about your product.

The text on the product details page is very important, including the title and product description. The best titles and product descriptions should contain relevant keywords.

Sellers need to conduct keyword research to ensure that the keywords in the title and detail page match the user search. In addition, read product reviews of themselves and their competitors to understand the language used by users and use it for their own benefit.

Your product description should highlight features and benefits. Don’t forget to include your brand in the title so that consumers can find you more easily.

The more reviews a seller gets, the higher the click-through rate will be. To increase reviews, you can try to follow up with users, run ads, or attract external traffic. In addition to the number of reviews, ratings are also important. The effect of a five-star review is definitely better than a one-star review.

No one wants to pay extra for shipping and wait five or six days to receive the product, so using Amazon's FBA service can attract these consumers who want fast and free delivery.

Price is the main factor that affects the number of clicks. Sellers need to set a competitive price to increase the click-through rate of their products. The price should not be too high or too low. You can test the prices to see which price has a higher click-through rate.

Optimizing ad placement can also increase your click-through rate. Amazon’s average click-through rate is 0.36%. Product pages have a CTR between 0.2-04%, the top of search results have a CTR of 2.5%, and other search results usually have a CTR of 0.5-1%. Therefore, the position of the ad has a great impact on the CTR, so sellers should choose carefully.

Badges can differentiate your products. Some badges require luck to get, while others require hard work.

Badges include the following:

When a product has a Best Seller badge, it means it is the best-selling product, and the click-through rate will also increase.

Amazon's Choice is a product selected by Amazon. It is endorsed by Amazon and can increase consumers' trust in the product. Amazon selects Amazon's Choice products based on many factors, including reviews, price, and inventory.

Everyone loves promotional products. Consumers cannot resist the temptation of coupons and click on products.