Must read! How do Amazon sellers get reviews?

As a large platform, Amazon has attracted many companies to register. How can sellers sell good products and attract users to buy? In addition to the product itself, another important factor is reviews.

Products with higher ratings sell more, rank higher, and have higher conversion rates

However, it is difficult for sellers to get reviews on Amazon.

Then let Maizi find out the best way to get product reviews :

Feedback Email

Feedback emails are emails that are automatically sent to every customer who orders a product from you . It is one of the best ways to get more positive reviews and prevent negative ones.

First, set up an automated email feedback collection system that can email customers as soon as their product is shipped or delivered.

Note: Not every customer will receive an email from the seller, as buyers can opt out of receiving emails from the seller. Typically, about 40% of orders will receive an email from the seller.

Seller Feedback

Push the customer to leave the seller’s feedback first. The reason is that the seller can remove the negative seller feedback related to the product.

For customers who leave negative reviews, contact them and resolve their concerns. For customers who leave five-star reviews, send them an email to thank them and ask for a review. You can do this automatically by clicking Request Review next to a specific order.

Carry out promotional activities

Sellers should actively participate in the platform's promotional activities. Better sales results mean a greater chance of receiving reviews.

Running promotions can improve your rankings and also increase your potential for sales and more reviews in the long run.

big Bang

When doing promotions, it is recommended to spread the number of free items over 7-10 days or longer.

Want to improve the product overall and also want to minimize the possibility of Amazon deleting your reviews.

If a seller goes on a big blast, it could trigger Amazon’s monitoring system, and they could delete all the reviews you earned that day.
If you have ongoing promotions running, it’s unlikely that Amazon will penalize you for all of them.

Be careful about paid reviews

Never offer paid or solicited five-star reviews from customers, just sell your product and ask them to give an honest opinion.

If Amazon finds out that you have been paying customers to review your products or trying to drive 5-star reviews, they can suspend your account.

How many comments are there?

Once you get more than 20 reviews, product conversions will go up. After that, you can add 100 or more conversions.

In the long run, you want at least the average of the top five products in your niche because customers who buy that product will compare it to the number of reviews you have.

The number of reviews you need to get depends on your niche.

Negative reviews

Sellers should avoid all negative reviews. A negative review may become an anchor point that lowers rankings and sales.

In your emails to customers, include customer service and packaging asking customers to contact you to resolve any issues before leaving a review. This way you can resolve issues before customers have a chance to leave a negative review about your product, creating satisfied customers.

Having a high-quality product helps because it can prevent negative reviews in the first place.

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