Global review merger! Just now, Amazon officially announced...

In the past, Amazon has always strictly guarded its review policy, and sellers were always nervous every time they wrote a review! They were afraid that if they were not careful, not only would their reviews be lost, but their stores would also be gone!

Just now, Amazon launched a new review policy, which immediately made Chinese sellers excited!

According to the latest news from the Internet, Amazon has quietly launched a new feature that can display customer reviews from its global markets. Reviews from international sites are displayed at the bottom of each product page and can be translated into other languages.

Currently, this new feature has been tested in the United States, Mexico, and Japan. An Amazon spokesperson also confirmed via email that this new feature will be promoted worldwide!

Out of curiosity, the editor logged into the front page of Amazon US and searched for Apple 11 phone cases. The following results appeared in the comments!

As you can see, the same product has reviews from two regions, the top one is from the United States, and the bottom one is from Germany, and it also shows the "Top international review" logo. It seems that Amazon has really implemented this feature!

We all know that good reviews are the goal of all Amazon sellers, because they are closely related to customers' purchasing decisions! Even Ed Rosenberg, head of Amazon seller group TG, said: "The more reviews, the more conducive it is to driving customers to make purchasing decisions."

In fact, Amazon has been trying to make changes to its review system over the past two years!

Last year, Amazon introduced a new review system that allows shoppers to leave star ratings without having to provide a written review.

In addition, Amazon has expanded the Vine program! To invite the most credible reviewers on Amazon to post reviews of new products to help other buyers make informed purchasing decisions.

Not long ago, Amazon added a new feature called "Request a Review". After the seller clicks the button, the Amazon system will automatically send a review request email to the buyer. The language and name information in the email are automatically matched, and the seller cannot customize the content. The whole process is automatically handled by the system!

Even the latest "site-wide shared reviews" feature has a sign! Last month, many sellers said that their US site reviews were merged and suddenly included reviews from other sites!

At that time, Amazon was already planning in secret, and the sellers were still worried whether it was an Amazon bug, or whether Amazon was cracking down on fake orders!

In fact, Amazon's launch of this new feature also means "saving the country in a roundabout way"! Previously, New Jersey Congressman Frank Pallone and Illinois Congressman Jan Schakowsky wrote a letter to Amazon CEO Jeff Bezos expressing concerns about deceptive reviews and ratings of some products on its market.

After this new feature is launched, it will be easier for sellers to obtain reviews, the phenomenon of false orders may be curbed , and the market environment will improve!

Many people are very happy about this new feature of Amazon, saying that it will be easier to find reviews in the future! However, some people are also worried that this feature will make small sellers become cannon fodder!

Because after the comments of the entire site are merged, the huge number of comments will likely form a traffic barrier! At that time, it is not just as simple as one plus one equals two, and the market can be quickly monopolized!

For small sellers, the number of reviews is small. Even if they merge with other sites, they are still stretched compared to big sellers! At that time, they can only compete by low prices and huge advertising investment, and the operating costs will increase significantly!

This concern is not without reason! This new feature may accelerate the formation of category barriers, leaving the vast majority of resources in the hands of a small number of people, which is unfair to small sellers and latecomers!

In addition, some sellers said that their products on the US site were copied and sold around the world by those who did self-delivery , making it easier for them to defraud orders!

I hope Amazon can consider all aspects. Although small sellers don’t have much sales, the base is huge. These talents are the cornerstone of Amazon’s stable operation!

Finally, I want to say that this new feature is another attempt by Amazon on the issue of reviews! What I can be sure of is that it has more advantages than disadvantages for big sellers! As for whether it is good or bad for small sellers, everyone has their own judgment! I hope that most sellers can find opportunities to make profits in it!