Heavy penalties for abusing variant relationships are coming again! In serious cases, the store will be closed...

Abuse of variant relationships has always been one of the "black technologies" commonly used by Amazon sellers. Since Amazon began to crack down on various borderline and illegal operations, the black technology sellers who had been playing with all their tricks were suddenly exposed.

We have previously reported an incident where a method of abusing variant relationships to delete negative reviews was banned by the authorities. You can access the review through the link below.

[Breaking News] Amazon Review Update! This method of removing negative reviews has been banned

Today, I want to tell you about the same story of abusing variant relationships and being punished by Amazon. However, this feature is relatively rare. You can learn about it first - Merge

Generally speaking, when we use merged variants, even though the two variants are merged into one listing and even though they can now share reviews after the new policy, these two products still have their own independent ASINs in the background.

The merge function that Amazon has cracked down on this time was originally used to merge identical products on the Amazon platform to reduce listings and facilitate customers. Because the products merged are exactly the same, the variants merged through the merge function have only one ASIN (this operation can only be done by customer service, and only the brand owner can propose to merge products with brand registration).

(To merge, the two products must be consistent)

Now that everyone knows the function of merge, let’s talk about how smart Chinese sellers make use of this inconspicuous function.

After merging variants normally, the two variants are still separate ASINs, so the inventory is also not connected. However, through the merge function, the variants are merged together into one ASIN, so the inventory originally belonging to two different variants is combined together, and the purpose of transferring inventory is achieved, and there is no need for troublesome and costly operations such as changing the label in the overseas warehouse.

In this way, you can use your own variants with good traffic ranking to digest your other inventory. However, this operation still violates Amazon's regulations and is still a serious abuse of variant relationships, which will result in the account being frozen.

Therefore, most of the sellers who did this received warning emails from Amazon today.

The general content is that Amazon detected that the seller had merged ASINs multiple times, and thus assumed that the seller had uploaded multiple identical products (only in this way can Merge be used to merge them). The seller was specifically warned to upload only one page for each product for the sake of consumer experience.

Amazon's current trend has left no room for black-tech sellers to survive, and all illegal operations will be caught by the platform one day. It is very much like what Alice said before, Amazon likes to settle accounts after the peak season.

(Shared by Teacher Alice on Sellers’ Home)

Now that the peak season is over, Amazon has time to clean up those violations and borderline cases on its platform. For now, it is better for sellers of black technology and fake orders to keep a low profile. If they are caught by Amazon one day, they will have no chance of turning things around.

Of course, for the above two types of sellers, the atmosphere of suppression will continue. It is better for them to seek other ways out and see the success of the sellers with refined operations next door.

If you still have questions, please scan the QR code to consult the little clone.

In addition, there is a big family of sellers who will share useful information and information every day waiting for you to join. Private message me to add you to the group~

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Source: Cross-border Business School

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