Want to boost sales on Black Friday? Amazon is asking you to start preparing now

Amazon sellers are

The busiest time of the year

Want to spend Christmas + Halloween + Black Friday...

Make a fortune from these waves of traffic peaks?

Of course, everyone thinks so

You are more prepared than others.

To stand out from the fight

Today Alice will take you to explore

Since it is prepared in advance

Let's talk about a preparation project that the sooner the better.

Now all we have to do is to prepare enough goods.

If it is an FBA product

Prepare the goods as early as possible

Avoid the liquidation that always happens before the big promotion festivals

1. Although the official deadline for entry into the warehouse is November 5, Only by entering the warehouse before mid-October can you basically guarantee that you will not be affected by the liquidation. However, it should be noted that the warehouse arranging and entering the warehouse and other links all take a certain amount of time. You need to set aside this time when making plans to avoid the liquidation in the end and make the previous efforts go to waste.

2. The stocking quantity is also a headache for many sellers. It must be more than usual, but how much more? Every year, a large number of sellers still lose orders due to out-of-stock .

In addition to making good use of last year's Black Friday data, this year's Prime Day sales data should also be given due attention. The latter data is more comparable, and the scale and sales volume will be closer to the actual situation.

3. This year, we need to pay extra attention to the issue of inventory performance . The more a big promotion requires a large amount of inventory, the more likely it is to have redundant inventory that cannot be sold. Now that the long-term storage fee update and inventory performance have been implemented, an aggressive but careful stocking plan is particularly important.

The last but most important part is that if you have products and listings, you naturally need a large number of traffic sources to lay a solid foundation for explosive sales.

According to Amazon's data, 90% of completed orders come from searches, and 80% of search clicks come from the first page of search results , with 64% of clicks concentrated on the top three products.

Therefore, optimizing your product keywords and titles to make the listing appear better in search results is the main task after completing product selection and stocking.

In addition to daily keyword optimization techniques, sellers are also required to update keywords based on the actual situation of their products and promotional festivals. For example, they can embed words such as "gift", "present" and their derivatives or festival names in keywords/descriptions to increase the chances of being searched and clicked by consumers during the festival.

Saw the end

Sure enough, it is still inseparable from the basic skills of daily life

So Amazon’s road to explosive sales

It is far from being as simple and direct as it seems on the surface.

The reason is that it is also a process of quantitative change leading to qualitative change.