On June 29, a large-scale link misjudgment incident broke out on the Amazon platform, and many sellers encountered an unprecedented crisis . Product links that originally belonged to multiple categories such as clothing, toys, beauty, auto parts, 3C, etc. were suddenly misjudged by the system as plant or seed products, causing panic. Amazon Prime Day is scheduled for July 16-17 . Walmart, TikTok, Target, Best Buy and other platforms have also recently announced mid-year promotions, and the promotion times are all before Amazon. It is obvious that they are trying to harvest a wave of purchasing demand first, which may affect the performance of Amazon Prime Day. What’s even more worrying is that sellers need to deal with these misidentified links within just a few days, that is, before July 1 , otherwise they will face the risk of having their links deleted. Image source: Amazon screenshot However, this incident happened to happen on the weekend, and Amazon customer service was offline. Sellers were anxious to face the sudden problem, and help posts flooded the Amazon-Asia forum . Overseas accounts were also hit hard, and sellers reported that the number of misjudged links was still increasing! Image source: Internet Until yesterday, the number of sellers and product links receiving performance notifications continued to increase. Why does this happen? Amazon said in a related notice: "It has been determined that this product is a live plant or seed product listed outside the SEEDS_AND_PLANTS or PLANT_SEED categories. Please update the product_type attribute to SEEDS_AND_PLANTS or PLANT_SEED value as a relisting path. If you are unable to make the necessary changes, please contact Selling Partner Support to help you change the ASIN category and then apply for relisting." So what steps do sellers need to take? Amazon said that sellers need to check the policy information under the problematic products on the "Account Health" page to understand any other relevant measures or information needed to make the products compliant. If the seller believes that these products are allowed to be sold on Amazon, they can submit a dispute by following the steps below: Go to "Account Health" in the Seller Central and click "Appeal" next to the violation. If it is a common misjudgment, the seller can patiently wait for the platform to resolve it. However, the incident happened on the weekend, Amazon customer service was not online, and other relevant personnel could hardly respond in time to provide solutions or correct the system. The notice clearly stated that the seller had to deal with it before July 1, otherwise the link would be deleted . This was the main reason for the seller's anxiety. Some sellers submitted complaints, but the platform has not responded yet. It is worth noting that this misjudgment incident is not the only mess before the big sale. Due to the continuous overload of multiple FBA warehouses and slow stocking, the progress of Member Day stocking is far below expectations . Some sellers pointed out that many Member Day stockings will be signed after the holiday, which may lead to Member Day out of stock and overstocking after the big sale. For these sellers, how to deal with possible inventory problems while ensuring product quality and delivery speed will also be a severe test. In short, this Amazon link misjudgment incident has brought considerable troubles and challenges to sellers. But as long as we remain calm, respond positively, seek help and solutions, I believe we will be able to overcome this difficulty. At the same time, we also hope that Amazon can solve this problem as soon as possible and provide sellers with a more stable, fair and transparent sales platform. |
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