Amazon scans accounts again! Sellers: Three warnings may result in store closure

In addition, according to feedback from many sellers, if a store is warned three times in a row for variant violations, it faces a serious risk of being directly banned.

One seller shared his personal experience:

"When I first received the variant policy notification, it stated that it had no impact on my account, so I simply checked two items and passed. But then, I merged the variants that were warned, and immediately received a second warning. This time the rating impact was shown as high, requiring me to watch a video and complete relevant questions. At the same time, I had to split and merge all the variants in the store according to the compliance requirements before I could pass. Now, I am extra careful with any variants that may violate the rules, for fear that I will receive a third warning and my store will be closed. I suggest that everyone should proceed with caution."

In addition, offending variants are often easy targets for complaints from competitors. Another seller said:

"We cannot ensure that competitors will not file complaints against us. In fact, what we like to do most is to file complaints about illegal variants. We check competitors' products every day to see if there are illegal variants. Once found, we will file a complaint immediately."

In general, sellers must focus on compliance operations and try to avoid potential risks. At present, the pass rate for variant violations is generally low. When a seller's account is suspended due to variant violations, the performance notification often does not clearly point out the specific problem. At this time, the seller needs to check the ASIN at the root of the problem by himself. If it is not possible to determine which specific ASIN has a problem, it is recommended that the seller comprehensively check all variants in the account, check them one by one according to relevant policies, and correct all variants that may have problems.