How to advertise new products on Amazon?

1. When a new product is just launched, it is not recommended to spend a large budget on automatic advertising, because this product currently has no accumulated good reviews, and except for the price, it has no advantages compared with other products. I see that you are preparing to conduct a review, so you can wait until the high-quality reviews are posted before you spend time on automatic advertising.

 
2. On the fourth day, I increased the manual budget and reduced the automatic budget and bidding. There were 8 orders from manual advertising, but no organic orders.

In this case, it shows that your product is still good. The price may have a greater impact on your category. On the fourth day, 8 orders were placed manually. You can focus more on manual operation later. The automatic operation will run for another 10 days, controlling Acos. Also, you must pay attention to after-sales service. After the orders are placed naturally, you must pay attention to maintaining the score.
 
3. There are two keywords. One of them has higher traffic but my product cannot be found in search results. The other one has lower traffic but my product can be found on the fifth page. Which keyword should I use for the review?

I used to focus on reviews, and then I started to pay attention to ads after I finished the reviews. But Amazon has been conducting strict inspections recently, so you have to be careful when doing reviews.
When I was promoting products before, I always paid attention to the ranking changes of each keyword and recorded them every day. At the beginning, I suggest testing long-tail keywords, such as the ones that can be searched less on the fifth page, and then test the keywords with large traffic when the ranking of this word moves forward, or you can test both sides at a ratio of 2:1.

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