The following picture is the most important picture in the entire Amazon BSR ranking Organic ranking These three rankings influence each other. However, in order to maintain continuous ranking growth, the CR conversion rate must continue to rise. For example, if you do off-site sales today and receive dozens or hundreds of orders (usually around 10 orders), your BSR ranking will be greatly improved, but you will not be able to maintain it and it will drop again the next day. There is another very important indicator Today, the CR conversion rate outside the station will be lower than usual. So today's off-site effects, to be honest, will affect the ranking in the future Yesterday’s total conversion rate outside the site: 15% Today’s total conversion rate outside the site: 10% (You can see the data in the background, usually you can see the data of the day before yesterday every other day) This means that the conversion rate after the off-site is lower than the day before. This traffic is not friendly to the listing, and your keyword ranking will drop. Here comes the point: So what should we do? 2. Find the traffic of the group more accurately Now that we have talked about conversion rate, let’s get back to the topic. 1. Fake orders 2. Advertising 3. Off-site 1. Fake orders Increasing the advertising budget and bidding can also increase the number of orders, but the cost of advertising alone is highly uncertain and requires time for testing. (Please remember that off-site promotion is only an auxiliary process for product promotion, and what is really important is advertising) Off-site orders-----BSR ranking improvement-----promote advertising ranking improvement and organic ranking improvement----thereby improving advertising and organic rankings ---increase advertising orders and organic orders Phase 2: At this time, the total number of orders should reach more than 40, with 10-15 natural orders and 10-15 advertising orders. To convert 20 orders into 30 orders, you should remember to increase the off-site orders in the middle of the off-site process . At this time, the off-site orders should be at least 10. There are two points to note during this process: 1. The total conversion rate during the off-site process must be greater than the previous conversion rate, even if the discount is larger and the loss is more money, it must be done. 2. Make up for the daily orders so that the BSR ranking can be stabilized This is a method of using advertising + off-site to increase the number of orders, which can ensure that after completing the off-site work, the ranking and order volume will not fluctuate greatly. This strategy is just to provide a way of thinking. When the sales volume reaches the number of orders you want, you can use this method to continue to climb up, provided that your off-site resources and funds are sufficient. The products I have personally managed have entered the top 50 in the auto parts category using this method. The above are all real practical experiences. I believe in its effectiveness and feasibility, otherwise I would not recommend it to you casually. It all depends on whether you can understand it. |
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