Americans' desire to consume is exploding! Sellers have great opportunities to increase orders during the peak season

According to the "2022 Holiday Preview" released by market research data and technology company Numerator, the vast majority of American consumers (79%) will spend more than $100 during this year's holiday shopping season. Overall, despite inflation, Americans' willingness to spend during the holiday shopping season remains very high.

The survey shows that 59% of consumers said they will spend more than $200 during the 2022 holiday shopping season; 12% of consumers will spend $150 to $200; 8% of consumers will spend $100 to $150; and only 12% of consumers plan to spend less than $50.

Thanksgiving will be the most popular holiday during this peak season, with 97% of consumers saying they will celebrate it. Other popular holidays are Christmas (96%), New Year's Eve (83%), Halloween (78%), and Hanukkah (14%).

It is worth noting that in terms of gift types, 84% of consumers plan to buy Christmas gifts, 34% plan to buy Hanukkah gifts, and 8% plan to buy New Year gifts.

The survey also showed that 82% of American consumers intend to shop online, slightly higher than the proportion of shopping in physical stores (79%). For online shopping, 65% of consumers said they would choose home delivery services, while 44% would choose pickup services.

When asked whether inflation would affect their peak season spending, 89% of consumers said it would, 59% said it would to some extent, and 11% said it would not be affected. It is worth noting that 73% of consumers also said the epidemic would have an impact on their celebrations.

In addition, a report from LTK, a global digital marketing platform, shows that 70% of consumers are looking for bigger discounts to help them save money during this peak season compared to 2021. On the other hand, 36% of consumers plan to shop earlier than last year, and 47% of consumers will start buying gifts from September to mid-October.

The report also states that more than half of consumers will spend the same or more on the 2022 holiday shopping season compared to 2021. Their main purchases are clothing and accessories (26%), candy, food, gift baskets (24%), toys (23%) and electronics (21%).

The report also pointed out that 86% of American consumers will shop via mobile phones, most of whom will be millennials; another 72% of consumers will shop on social media platforms, especially millennials (81%) and Generation Z (83%).

Editor ✎ Nicole/

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