The pandemic has boosted online shopping demand! What new market opportunities have emerged in Mexico in 2021?

It is learned that recently, Linio released the latest research on the Mexican e-commerce market, analyzing the changes in online shopping behavior and consumption habits of Mexican consumers in 2021.

Demand for home and technology products surges

Since the outbreak of the epidemic, remote work has become the norm for a large part of the world's population. In this context, the sharp increase in Mexicans' demand for home office products has affected the growth of technology products, etc.

For example, before the pandemic, Linio's computer sales accounted for 19%, which has now risen to 54%. In addition, during the lockdown, household goods went from being Linio's third best-selling category before the pandemic (15%) to its second best-selling category today (43%).

Meanwhile, mobile phones rose to third place with 20% of sales, replacing the beauty category, which fell from 18% to 9%.

The study also showed that baby boomers (adults aged 55 to 65) have also changed the way they shop and tend to place orders on e-commerce platforms.

Best-selling categories in Mexico’s online market

According to an analysis by Americas Market Intelligence (AMI), Mexican consumers' most popular online shopping items in 2021 are food delivery (66%), followed by fashion categories such as clothing and footwear (57%), and beauty and personal care (52%). Then there are electronics (46%), home appliances (43%), game consoles and video games (41%), office supplies (37%) and tools (35%).

The diversity of payment methods is also a highlight of the Mexican e-commerce market. Linio's research shows that people tend to use a variety of online payment methods such as credit cards (43%), debit cards (26%) and digital wallets (10%). These trends have been optimized through tools that facilitate online shopping.

Editor ✎ Xiao Zhu/

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