Thanksgiving Day is the most expensive day! What do American online shoppers like to buy in November?

It is learned that recently, according to a survey by market research company Adobe, the revenue of large retailers in the United States this month is 11% higher than that of small retailers, and large companies may reap more during this year's peak season.

Adobe chief analyst Vivek Pandya said that since November this year, many American consumers have begun to look for discounts and offers in categories such as toys, clothing and computers. Despite high inflation and severe supply chain problems, consumers' desire to buy remains high.

According to Adobe statistics, on Veteran's Day on November 11, PS5, Lego bricks and air fryers ranked in the top three sales in the online market, while on the day before Thanksgiving, the top three sales were HP laptops, Amazon smart speakers and various other audio equipment.

Additionally, Adobe noted that some categories that saw strong growth in November compared to September were toys (+259%) and video and gaming equipment (+167%); jewelry (+79%) and personal care products (89%) also saw sales growth in the past week.

It is learned that Adobe expects American consumers to spend between US$5.1 billion and US$5.9 billion on Thanksgiving Day, which will reach the highest level of consumption during this year's shopping season.

Editor ✎ Nicole/

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