I believe that many sellers have suffered losses from accidentally combining promotions with inventory clearance. Maomao has suffered this kind of loss before. Fortunately, at that time, the inventory was small, with only 200 new products. The boss didn’t say anything and didn’t ask me to compensate for the economic losses. He just told me to be more careful next time! However, on January 10, 2023, Amazon officially updated the "Discount Percentage" and "Buy One Get One Free" promotions. After this update, you will need to set a budget for "Discount Percentage" and "Buy One Get One Free" activities. When the promotion reaches 80% of its set budget, the promotion will be offline, and the remaining 20% of the budget will be used to pay for the redemption fees of buyers who have participated in the promotion. Today, Zhaodanmao will teach you how to reasonably set the budget for off-site delivery! With Amazon's promotional activity budget setting function, sellers can intervene in the order volume of products to a certain extent through budget; Secondly, it can also help sellers avoid the tragic situation of buying for zero yuan due to the previous promotions of Maomao! Zhaodanmao suggests: If the number of orders for the off-site products you put out is not large, it is not recommended to set a budget that is too low, as it is easy to quickly reach 80% of the budget value you set, thus affecting the number of off-site orders. |
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