Collection! New Amazon account, initial operation strategy analysis

Collection! New Amazon account, initial operation strategy analysis


Brand Registry ( Now )
ØProtect ASIN and say goodbye to fake products
ØFind the right brand positioning and formulate strategies

Preferential policies :

Sellers who complete brand registration within 6 months of launching the first ASIN available for purchase can enjoy a 5% rebate on the first year or first $1 million of branded merchandise sales!


Using FBA ( 0-20 days )  
Ø Reaching a large number of Prime members
ØEnjoy next-day/next-day delivery service
Ø24 /7 professional customer service
ØIncrease the win rate of "buy box"


Things to note when entering the warehouse :
ü Check the FBA product warehousing qualifications
üMatch and complete product information
üDo a good job of pre-processing the goods
ü Provide accurate information about the items in the box
üStandardized shipments, safe transportation


Preferential policies :

Within 1 year after the first ASIN is available for purchase, if you ship the product to an Amazon fulfillment center, using Amazon Logistics (FBA) , you can get up to $200 off shipping fees and automatically join the Amazon Logistics New Product Warehouse Discount Program!


Listing optimization ( 0-30 days )
ØIncrease product exposure
ØIncrease click-through rate and conversion rate


Listing creation notes :
üSet accurate classification nodes to get more exposure
üWrite eye-catching titles to get more clicks
ü Capture consumers with attractive selling points and authentic expressions
üUsing meaningful images is a key tool to boost conversions



Phase II
Using Amazon Advertising ( 15-35 days )

Increase the exposure opportunities of brands or products to target consumers, attract new products, stabilize the existing market and reach the incremental market through precision marketing!


Amazon's three major search advertising tools
Product Promotion (SP) :
ØIncrease the exposure of individual products through ads displayed in shopping search results, help stimulate consumer purchase intention and increase sales!
ØIncrease product exposure
ØIncrease sales opportunities of products
ØHigh relevance and precise delivery
Brand Promotion (SB) :
ØHelp consumers discover and follow brands by displaying ads with trademarks, custom titles and products in shopping search results!
ØHave a prominent advertising space
ØMore products can be displayed at one time
ØCustomized advertising formats are more flexible
Sponsored Display (SD) :
Ø Reach shoppers on and off Amazon based on their interests with easy-to-create and manage display ads!
ØDiversification of delivery strategies
ØAutomatic generation of advertising materials is more convenient
Ø Rich display channels


Preferential policies:

Once the product is delivered to the Amazon fulfillment center within 1 year after the first ASIN is available for purchase, it is recommended to create an ad campaign with no expiration date for the Linen Logistics ASIN to receive a $200 Amazon product interstitial ad discount coupon!


Phase 3
Use Amazon promotional tools ( 20-40 days )  
ØAmazon Coupons
ØAdvantages :
ü Reach target customers efficiently and accurately
ü Increase the likelihood of product discovery
üEasy to set up
üCombination Marketing


Preferential policies :

Register for Amazon coupons and publish them within 1 year after the first ASIN available for purchase is launched, and you can get a $50 discount on Amazon coupons! Sellers are advised to publish and get coupons in advance to prepare for the peak season promotions later!


Amazon's three major deal tools
ØLightning Deal (LD)
Ø 7 Days Promotion (7DayDeal, 7DD for short)
ØDeal of The Day (DOTD)
For details, please see the previously published Amazon event article


Use brand protection tools ( 0-60 days )  
ØReport a Violation
ØSelf -remove Project Zero
Ø Transparency plan to prevent counterfeit sales

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