Be sure to pay attention to these three factors when testing products on Amazon!

70% product selection and 30% operation. Refined product selection logic can greatly increase the success rate of the selected products. However, no matter how meticulous your product selection is in the early stage, you still cannot take it lightly. So what factors should you pay attention to when testing on Amazon?

Differentiation must have a basis for differentiation. Simply changing the color or pattern, or selling multiple items instead of single items, is not differentiation. To differentiate, there must be pain points and demand points. It is precisely because of pain points and demand points that the user group of your product is clear.

Pay attention to these three factors when testing

1. Product quality

Test the product's return rate, negative review rate, and satisfaction in the buyer's voice. If there is a problem with the product quality, it must be solved, while mainly controlling time and cost.

2. Conversion Rate

Many sellers focus on the order volume at the first time, which is actually a bit biased. Because it is too difficult to get a lot of orders during the new product period. I should pay more attention to the conversion rate, especially for the differentiated products mentioned above, which have a particularly obvious user group and a higher conversion rate. Communication vx: zwjyz66 Those who have a budget can apply for the Vine plan, which can also be used as a seed link later. If the collection speed is fast, the probability of success will be much greater.

3. Operating costs

In the product selection stage, we will actually check the bids for keywords, but many sellers will find that the actual advertising price is quite different from the previously estimated bids. Therefore, we need to test the product to clarify the operating costs of the product. The ratio of the product's organic orders to advertising orders, etc., can calculate the real profit of the product.

The above three factors are the factors that need to be paid attention to when testing products. After summarizing and comprehensively considering these factors, it is determined whether the product should continue to be promoted or restocked.