Whisper Basic Introduction

Whisper is headquartered in Los Angeles, USA. Its eponymous service Whisper is an anonymous information sharing application. The original source of the development team's idea was to encourage users to speak their true thoughts and feelings without worrying that the messages they posted would be permanently recorded online.

Introduction to Whisper

Whisper has been making money by displaying traditional ads and special sponsored content from brands (such as Coca-Cola) in the app. At the same time, Whisper also repackages crowdsourced content and has media partners (such as CondeNast and BuzzFeed ) publish it to attract more people to download the app and increase ad exposure.

Whisper allows anyone to post text content anonymously, and other users can like and comment on it. In short, Whisper encourages users to share content that is more private and controversial than Facebook and Twitter . However, a completely anonymous mechanism may also lead to rampant harassment, and Whisper has been using AI and human moderators to manage this phenomenon.

Whisper audience

70% of Whisper's users are women, and more than half are under 25. If you have young girls, you have everything, Facebook , Snapchat , Tumblr are all like this.

Whisper Funding

In September 2013 , Whisper raised $ 21 million at a valuation of $ 76 million .

In March 2014 , anonymous information sharing app Whisper raised $ 30 million in funding , with the current round of funding totaling about $30 million, and a valuation of about $ 200 million. This round of funding was led by Shasta Ventures , with ThriveCapital and Tencent following suit.

Whisper Development History

In June 2014 , Fusion signed a content cooperation agreement with the secret sharing app Whisper , which means that in the future, the "rumors" on Whisper will appear in TV programs as news headlines or background materials.

In May 2015 , anonymous messaging app Whisper announced the hiring of Mark Troughton as its chairman.

In July 2017 , Whisper took the initiative to announce layoffs last week. The company later confirmed the news and said that the 20% layoffs were for the company's long-term development.

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