What is Galeries Lafayette? Galeries Lafayette Review

origin

In 1893, cousins ​​Theophile Bader and Alphonse Kahn opened a 70-square-meter sewing supply store on Lafayette Street, not far from the Opera Garnier. A year later, they named the store "Galeries Lafayette".

In 1895, they bought the entire building at 1 Lafayette Street and opened the first modern department store, Galeries Lafayette. Soon after, they began to make and sell their own fashions. Galeries Lafayette, now an important fashion landmark in Paris, originated here.

In 2013, Galeries Lafayette officially launched its online sales platform, selling a wide range of products, including clothing, luggage, home appliances, etc. Today, the sales platform has more than 80 active sellers and more than 1,300 brands. Among the consumer groups, 67% are female and 33% are male.

Brand Introduction

Since its establishment in the late 19th century, Galeries Lafayette has always maintained a careful selection and continuous updating of brands, providing consumers with products and brand choices in different price ranges, from the most prestigious luxury brands to brands acceptable to the general public.

"Let fashion belong to everyone" has always been the brand mission of Galeries Lafayette, which is the same for any Galeries Lafayette in the world. This is also the gene and soul of the Galeries Lafayette brand. Galeries Lafayette conveys the method and concept of mix and match to the public, hoping that everyone can create their own individual style.

develop

Galeries Lafayette opened its doors in Berlin in 1996.

The Dubai store opened in 2009 and launched Dubai's first gold ATM in February 2011. Shoppers can insert cash and receive a corresponding amount of gold bars or coins.

Galeries Lafayette Casablanca opened in 2011.

In June 2013, Galeries Lafayette officially opened its new Indonesian store. The store has four floors and an area of ​​1.29 million square feet. It is a joint venture between Galeries Lafayette Group and Indonesian retail group PT Mitra Adiperkasa TBK (IDX:MAPI).

In March 2015, French department store Galeries Lafayette will close two loss-making stores in Béziers and Thiais, affecting 300 employees.

In May 2017, Galeries Lafayette partnered with DEMSA Group to open its first store in Emaar Square Mall in Istanbul.

Galeries Lafayette will open its second location in Vadistanbul, Istanbul in 2019 in partnership with the DEMSA Group.

China

Galeries Lafayette opened its first store in Beijing, China in the fall of 2013, with a total area of ​​more than 47,000 square meters spread over 6 floors. The store is operated as a 50% joint venture between the French company and Hong Kong fashion retailer IT.

Galeries Lafayette and its partner IT will open its second flagship store in Shanghai Pudong Shopping Center in 2019.  

cost

The monthly rental fee for Galeries Lafayette's platform is 49 euros, and matters such as entering shopping malls and contracts depend on the specific circumstances of the brand.

Entry conditions

1. Must have a physical store and business license

2. Trademark, brand certificate or authorized brand certificate or trademark

3. Provide links to B2C platform stores you have worked on

4. Galeries Lafayette uses the Mirakl operating system, so sellers are required to create their stores on the Mirakl system.

References

• 1. Galeries Lafayette plans to open 20 stores in China within 5 years: China Research Network News [cited on 2018-02-25T16:00:00.000Z]
• 2. Galeries Lafayette opens a store in Indonesia, finally entering the Asian market: weartrends [cited on 2013-06-13T16:00:00.000Z]
• 3. Galeries Lafayette: Poster Fashion Network [reference date 2018-05-07T16:00:00.000Z]
• 4. Galeries Lafayette closes two loss-making stores and lays off employees at headquarters: nofashion [cited on 2015-03-31T16:00:00.000Z]