How to choose jewelry? Check out the top ten best-selling products

How to choose jewelry? Check out the top ten best-selling products



For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers' difficulty in product selection, we launched this product selection series, carefully selecting the top 10 products that are most worth investing in from 10 categories, to provide sellers with a direction for product selection.


In addition to clothing, jewelry is also one of the hottest cross-border e-commerce categories, with light weight, high value, and high repurchase rate . However, sellers must grasp the design trends to attract consumers. So which jewelry products have the most highlights?


1. Colorblock earrings

At the end of last year , the color block trend rose, clothing design began to be widely used, and jewelry also fell in love. Google search trends show that since August 2017, the search volume of color block has been on an upward trend.


Using a color-blocking design in earrings can leave a deep impression on consumers and attract those who pursue the latest trends.


Sellers can choose to bundle earrings with women's clothing to increase the order value.


2. Lucky Bracelet



Although the search trend of charm bracelet has been declining in recent years, it has started to rise again recently. This product is low-priced and can attract a wide audience, so sellers don't have to worry about sales.

Bracelets can also be bundled with other products to increase order value, or the products can be marketed as gifts , such as giving to friends or relatives.


3. Solar System Bracelet
 
This bracelet is mainly made of natural stones, with beads shaped like planets and then made into a necklace. Due to its simple style, it is suitable for both men and women.
This bracelet can be marketed to users who are interested in space astronomy .


4. Name customized necklace


 
On the Oberlo platform, the sales of customized necklaces reached more than 28,000 in half a year. Consumers are fascinated by this customized necklace, especially its personalized style. Personalization will continue to be one of the hottest jewelry trends .

Google search trends also witnessed the rise of this necklace, especially during the holidays. Sellers can use various anniversaries to promote this product , such as birthdays, engagements, holidays, etc. In addition to women, advertising audiences can also target male users who buy gifts for their wives or girlfriends .


5. Pendant necklace


 
The necklace in the picture above is very special. When the light shines on the pendant and reflects on the wall, words such as "I love you" appear. This is a great gift for couples . The target audience of the product is newlyweds or couples.


Engraving is not limited to English, sellers can carry out corresponding marketing for countries with other languages.


6. Multi-layered necklace


 
Religion has an impact on the lives of many people, and there are countless religious products. The picture above is a very popular multi-layer cross necklace.
The search volume for multilayer necklace has remained stable in recent years. In addition to religious necklaces, sellers can also sell other types of multilayer necklaces .

If the seller wants to sell necklaces with religious themes, the seller can market to specific groups such as Christians, Muslims, etc.
7. Calendar keychain


 
It is understood that the sales of this calendar keychain reached 7,000 in one month. Some days have special meanings to users, and sellers can provide customized services for consumers to choose.

Sellers can target newlyweds, new parents, or lovers who may need this keychain to commemorate their special event.


8. Smartwatch


Smart watches are very useful accessories. Nowadays, smart watches cover various functions, such as answering calls, playing music, tracking sleep, alarm clocks , etc.

Especially at the beginning of the new year, sellers can market smart watches with monitoring functions to fitness enthusiasts, because this is the time when people set various weight loss goals. Sellers can target the needs of fitness people and highlight the functions of the watch to attract them, such as tracking sleep, monitoring heart rate, etc.


9. Hoop Earrings


Hoop earrings are one of the most popular jewelry trends right now. According to Google Trends, the search volume for hoop earrings has been growing steadily since 2015, becoming an essential product for jewelry sellers.

The main audience of this type of product is women aged 20-30 . You can take advantage of various festivals such as New Year, Valentine's Day, birthdays, etc. to develop corresponding holiday advertisements to attract users.


10. Wave Ring


This simple design is an ideal accessory for anyone, especially those who love water sports and the ocean.
Sellers can conduct marketing through influencers , find those influencers who are good at water sports, and let them post product pictures to attract potential consumers.

Text ✎ Mary/
statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

Previous product selection sharing

  Product selection sharing: These ten home furnishing products are very popular

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   Peak season selection: list of the top 10 best-selling watches

Cross-border e-commerce product selection: What kind of men's clothing sells best?

Cross-border e-commerce product selection: list of the top 10 popular women's clothing products

<<:  Product selection sharing: These ten home furnishing products are very popular

>>:  The latest development of the French space strike! Goods will face serious delays!

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