The difficulty of opening a store on Amazon has increased. Will video verification become widely popular?

Amazon has been making frequent moves during this period, and what sellers are most concerned about is that Amazon is launching video conference calls to verify the identities of sellers selling goods on its website!

Amazon launches ' Video Verification ' feature

In fact, this pilot feature has been slowly being implemented since the beginning of the year, initially involving face-to-face verification.

However, due to the outbreak of the new coronavirus, video calls were adopted in February!

Currently, this function has been launched on major sites such as the United States, China, the United Kingdom, and Japan. So far, more than 1,000 prospective sellers have passed the test!

The following is the content of the email received by the sellers who were selected for video certification:

Video authentication process and precautions

Step 1: After receiving the above email, the seller needs to make an appointment for a convenient time for video authentication.

Step 2: After making an appointment, you will receive an email within 24 hours before verification, which will inform you of the website for video verification and the meeting number.

Step 3: According to the above instructions, click on the video link to verify the relevant information.

Amazon launches "Video Verification", why?

Amazon has long been plagued by controversy over counterfeit and unsafe products on its platform.

The consequence was that some top brands on the Amazon platform, such as Apple and Nike, were once very disappointed, and some merchants even refused to sell products through Amazon at all!

As Amazon puts it: One-on-one contact with prospective sellers via video conferencing verifies the identity of prospective sellers while making it more difficult for fraudsters to hide.

Prior to this, some sellers used multiple accounts on the platform to copy each other's sales to increase exposure and expand market share, which Amazon has been cracking down on.

In other words, Amazon now wants to use video verification to verify the true identity of seller users and crack down on fraud by Amazon sellers!

What is the impact of “ Video Verification ” on sellers?

In general, this policy of Amazon has two very unfriendly aspects for sellers.

First, the threshold for registering an Amazon account has been raised.

The information review during the registration process is becoming increasingly strict.

Second, it has a greater impact on sellers who operate multiple accounts. Without backup accounts, their losses will increase.

Therefore, for sellers who are not registered personally or operate multiple accounts, restrictions must be adjusted in a timely manner and countermeasures must be devised to avoid losses to the greatest extent!

Source: Seller Growth Academy