What is Meesho? Meesho Review

Meesho is a well-known Indian social website, founded by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December 2015. It enables small businesses and individuals to open online stores through social channels such as WhatsApp, Facebook, Instagram, etc.

About Meesho

Meesho was founded in 2016. As India's largest social e-commerce platform, it received Facebook's first financial investment in India in June 2018. Prior to that, it had received three rounds of financing from Shunwei, Sequoia and other investors. Currently, the platform has 10 million registered distributors, 500,000 monthly active distributors, and 150,000 daily orders. As India's leading social e-commerce, Meesho targets the incremental e-commerce market, caters to the current situation of Indian retail, and pays more attention to localized operations. In May 2019, it received a strategic investment from Facebook, further enabling online distributors to display and disseminate products on the Facebook ecosystem (Facebook, WhatsApp, Twitter and Instagram).

Meesho platform advantages:

The platform does not charge any fees in advance: 0 cost to enter, no deposit, no service fee, no sales commission, no promotion fee, sellers only need to supply goods to the Meesho platform, no need to pay Indian tariffs, Indian consumption tax and any logistics fees including domestic, international and Indian segments. The Meesho model has greatly reduced the threshold for Chinese sellers to enter the Indian market.

Meesho Target Audience:

The consumer group that pursues high quality and low price, mainly wholesale

Specific requirements for Meesho platform product categories:

Clothing: women's clothing, men's clothing, excluding children's clothing;

Fashion + Accessories: including shoes, hats, bags, necklaces, glasses, watches, rings, scarves, etc.;

Children's peripherals: including toys, stationery, and children's fashion accessories;

Kitchen furniture: limited to small and light items;

Beauty: Makeup tools only;

Electronics: Only non-battery, non-Bluetooth.

Meesho platform entry conditions:

1. Business license;

2. Bank account information with signature and seal: bank name, account number, holder, SWIFT, bank address.

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Meesho Platform Fees:

There is no entry fee, no deposit, no promotion fee, zero returns, and no sales commission. Sellers who only need to supply goods and can provide unique products and prices will be given priority.

Meesho platform payment:

LianLian Pay, Hong Kong company bank account.

Meesho Platform Logistics:

Meesho designates logistics providers to pick up parcels at your doorstep.

Meesho China Seller Solutions:

Meesho financing:

-In October 2017, Meesho received US$3.4 million in Series A funding.

-In June 2018, Meesho completed another US$11.5 million in Series B financing.

-In November 2018, Meesho announced that it had received a new round of US$50 million in Series C funding.

-On June 14, 2019, Facebook (FB.US) India announced that it had acquired a minority stake in Indian social commerce platform Meesho, completing a strategic investment in Meesho for an undisclosed amount.

-On August 12, 2019, Meesho announced the completion of its Series D financing of US$125 million, led by Naspers. In addition to existing investors such as Sequoia and SAIF, Facebook also participated.