Tap into nearly 10,000 potential customers? Amazon’s new free advertising feature!

You won’t know until you see it. There are nearly 10,000 potential consumers who almost bought the product!

I have accidentally missed so many customers. I wonder what the effect will be if I offer discounts to these people?

Some sellers may have discovered that a new feature has recently been added to the ad drop-down list – “Brand Customized Promotion”.

As long as the store has registered its brand on the Amazon US site , it will have the opportunity to participate in this feature.

However, this feature is still under testing and has not yet been fully opened. Sellers who meet the requirements but have not been invited to use the feature will have to wait.

The feature visualizes a brand’s audience and customizes discount offers for current, former, and potential customers .

How to do brand customized promotion? How to cooperate with the old advertising mechanism? If used well, you can get the biggest orders with the lowest ACOs!

1. Click [Brand Customized Promotion] on the advertising page, and then click [Create Promotion].

2. Select the brand and target audience, and click [Next].

3. Add the promotion name, discount percentage, budget, and promotion start and end dates

4. For all custom promotions, the promotion will be applied to the entire brand catalog, allowing buyers to redeem items at will.

5. By default, all customizations will be displayed on the details page.

6. Audiences can see promotions on search, detail pages, and promotion shopping pages, where they are marked with a green badge (Follower Promotion or Exclusive Promotion, depending on the situation)

   
   

However, most sellers are not aware of this new feature that was quietly launched and are still slowly exploring it.

In fact, brand customized promotions were quietly launched before Amazon's PD Day, and some sellers took advantage of the PD Day promotion to make a fortune.

Not only that, the rankings will be reshuffled after PD, and clever use of brand promotions can also stabilize sales and consolidate one's ranking.

Now that PD has passed, Amazon's Coupon Party is coming soon. From July 31 to August 6, during the event, the exposure rate of products participating in the coupon event will be greatly increased.

If sellers combine brand promotions with coupons, deliver targeted discounts to customers who are interested in the products, and quickly and accurately seize potential markets, they will have more advantages than sellers who only participate in coupons from the beginning.

The opportunities brought by new functions are fleeting. Only by reaping the first benefits can you gain a foothold ahead of others.

As for how to seize new functions and new opportunities, effectively combine various advertising functions, and develop your own advertising strategy, it is better to take advertising courses from billionaires than to rely on your own efforts.

If you are interested in this, why not try our Amazon Advertising Sprint Improvement Class!

Our advertising improvement class was held in Suzhou on August 4. We will give detailed explanations on how to achieve high conversion, grab rankings, pick up leaks at low prices, and promote in stages.

This course is suitable for advertising operators, operations directors and front-line bosses . After class, we will establish an industry advertising research circle, continue to conduct in-depth research on Amazon advertising, and constantly update the gameplay and strategy.

At that time, we will conduct a detailed analysis of the advertising mechanism of the Amazon platform and accurately and systematically introduce how to create high-explosive rate advertising campaigns.