Online shopping spending in the United States will increase by 7.1% in November-December 2024, and clothing sales will increase by 5%.

It is learned that according to the 2024 US Holiday Retail Spending Report released by Visa recently, US holiday spending increased by 4.8% year-on-year in the seven weeks starting from November 1. The growth rate of e-commerce is ahead of traditional retail, with online shopping spending increasing by 7.1% year-on-year in 2024. Seasonal spending is expected to increase 3% year-over-year this year, with total holiday spending in November and December expected to increase 2.5% to 3.5% to between $979.5 billion and $989.0 billion.

Although the overall retail market continues to face challenges due to factors such as inflation, the performance of e-commerce platforms remains eye-catching, especially during the holiday shopping season, when online shopping significantly outpaced the growth rate of physical store consumption. Consumer demand for digital shopping continues to grow, and changes in shopping patterns show that more and more consumers are choosing to buy holiday gifts, household essentials, electronics, etc. online.

The report also specifically pointed out that online sales growth in categories such as clothing and accessories, building materials, and electronic products was particularly significant, increasing by 5%, 4.7%, and 4.2%, respectively.

Author✎ Summer/
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