Amazon has been the lowest-priced online retailer in the U.S. for eight consecutive years, with a price advantage of 14%.

It is learned that a few days ago, according to foreign media reports, a new study shows that Amazon has the lowest online prices in 15 categories, beating 22 leading US retailers.

In the annual price war study of e-commerce analysis company Profitero, Amazon has been the lowest-priced online retailer for eight consecutive years. The study analyzed more than 13,000 products from 22 major US retailers and showed that Amazon's pricing advantage covers 15 product categories, including electronics, clothing and home decoration, with an average price of 14% lower than competitors. At the same time, the prices of daily necessities (such as beauty, baby and household goods) are 1% to 6% lower than other retailers.

Nevertheless, competitors have narrowed the gap significantly compared to last year's 16% advantage. Among them, Walmart continues to be Amazon's closest competitor, with its product prices only 5% higher than Amazon, but the gap has slightly widened from last year's 4%. Target, on the other hand, has shown a strong momentum to catch up, with its online prices 13% higher than Amazon, a significant improvement from last year's 16%. In the areas of furniture, home furnishings, and beauty products, Target's price gap with Amazon has narrowed by 5 percentage points, while it is tied with Walmart for second place in the toy category, with a price gap of 2% with Amazon.

The study pointed out that other retailers have also made breakthroughs in specific areas. Best Buy has become Amazon's strongest competitor in the video game category, with prices only 9% higher, and tied with Walmart for the lowest prices on home appliances. Pet e-commerce Chewy remains competitive in the pet supplies field, with prices only 1% higher than Amazon. Nordstrom has improved its price competitiveness in fashion products, on par with Walmart and 5% higher than Amazon.

Mike Black, Chief Growth Officer of Profitero, emphasized that although the US inflation rate has dropped to the lowest point in nearly three years, consumer confidence remains weak, forcing shoppers to pay more attention to cost performance before the holiday season. In such an economic environment, retailers who can continue to provide value for money will undoubtedly win the favor of more consumers.

Author ✎ Rayna/

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