Shopify launches new plug-in to integrate with TikTok Shop sales

It is learned that recently, Shopify launched a TikTokShop integration plug-in to simplify the process for merchants to sell through TikTokShop. This move is a response to TikTokShop's upcoming closure of its semi-closed-loop mode.

Not long ago, TikTok officially announced that it will close the semi-closed-loop mode on September 12 and instead focus on full-closed-loop sales on TikTokShop. This means that merchants who previously bound to TikTok through third-party plug-ins and used external links to drive traffic to their independent sites will only be able to complete sales transactions on the platform by settling in TikTokShop.

For Shopify merchants who are not qualified enough to open TikTokShop stores, this means a loss of traffic. For powerful merchants who switch to TikTokShop stores, they face the problem of lack of experience. Shopify's new plug-in is designed to serve the latter, helping such merchants simplify the sales process.

The plug-in will reportedly help merchants synchronize product catalogs more easily and will provide sellers with a Shopify panel so that they can access sales data on TikTokShop. Previously, in a semi-closed loop model, Shopify merchants also had to use third-party software to transfer information to Shopify.

Therefore, Shopify's new plug-in can not only improve merchants' satisfaction and attract more merchants to join, but also help merchants establish brand awareness through TikTokShop, thereby feeding back to the brand's independent website and achieving a win-win situation with all parties.

It is worth mentioning that TikTokShop's US stores are not yet fully open, and coupled with the current regulatory environment, many merchants are uncertain about their prospects. In addition, TikTokShop's US stores have high requirements and costs, and merchants are reluctant to invest too much.

There are also reports that the TikTokShop mall has been launched on a small scale in the United States. The mall has been placed in a prominent position on the TikTok homepage, and has begun to highlight the supplier's store name and logo. Merchants participating in the test have received considerable traffic.

In any case, Shopify's new plug-in can help independent merchants who want to enter TikTokShop. As TikTok's e-commerce ecosystem matures, it is not difficult to imagine that the number of merchants entering will gradually increase in the future. After all, TikTok has a huge traffic of 1 billion monthly active users, so it is not difficult to get a share of the e-commerce market.

Editor✎ Ashley/

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