Etsy Buyers 2022 Purchasing Trend Survey: How do repeat customers come from...

It is learned that Etsy is a global online marketplace known for unique and creative goods made by craftsmen from all over the world. According to its third quarter report of 2022, Etsy has 5.3 million active sellers. Every November, eRank, a top Etsy SEO website , surveys 1,000 consumers who have recently purchased items from Etsy to understand their shopping experience on Etsy. The purpose of the survey is to provide Etsy sellers with exclusive insights into shopper behavior, giving them a competitive advantage.

Highlights include shopper demographics; looking at buyers' household income; who they buy gifts for and for what occasion. Opinions are ranked based on Etsy seller metrics ranging from item price to packaging and shipping.

Of the 1,000 Etsy shoppers surveyed, 66.7% said product quality is an important factor in deciding to buy from a store more than once in 2022. What repeat Etsy shoppers value most is:

• High-quality products

• Free Fast Shipping

• Seller response speed

Buyer income

As part of our survey, we asked participants about their household income. Here are the results:

Create repeat customers

Repeat customers are an important source of income for many sellers. Survey data shows that the following are the main factors that make buyers become repeat customers:

Product Quality

66.7% of buyers said product quality is an important factor in deciding to buy from your store again. Make sure you provide your customers with the best quality products possible.

Free shipping

44.5% of participants said free shipping would influence their decision to buy from a store again. Whenever feasible, consider offering free shipping.

Fast delivery

Buyers are willing to wait for handmade and personalized products from Etsy. However, not too slow. 30.4% of respondents said fast shipping would influence their decision to buy from the store again.

Seller response

Communicating with your buyers is important. Keeping them informed helps them feel confident in their decision to buy from you. 21.2% of participants said that good communication would be part of their decision to buy from you again.

Coupon Code

Providing a coupon code at the time of purchase can motivate customers to buy from the store again. 13.4% of participants said that coupons would entice them to buy from the store again.

Honorable Mention

There are other things you can do to help people buy from your store again. Attractive order packaging, free items with their orders, and personalized notes from the seller will help win back customers.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.