US e-commerce platform ranking forecast! Small players will continue to rise in status

It is learned that according to eMarketer's forecast, the market position of mainstream US e-commerce companies (Amazon, Walmart, and eBay) will remain unchanged in the next two years, but the market rankings of small players such as Target, Carvana, and Lowe's will rise.

eMarketer predicts that by 2024, Target will rise to fifth place in the market. In 2019, Target and The Home Depot were tied for 10th place. The retailer has been gaining market share since the pandemic began.

Carvana's ranking will continue to rise. Despite the challenging economic environment in 2022 and rumors of bankruptcy, Carvana will still be tied with Best Buy for eighth place in 2023. eMarketer expects that Carvana's sales will continue to grow and its market share will surpass Best Buy and Costco in 2024 to reach 1.6%, ranking eighth.

As Wayfair struggles, Lowe's will rise in position. By 2024, Lowe's will have a market share of 0.9%, continuing to rank 12th. However, Wayfair's market share will slip to 0.8%, ranking 13th.

eMarketer also predicts that Amazon, which already occupies a dominant position, will continue to grow its market share. It is expected that by 2024, Amazon's market share will reach 38.0%, an increase of 0.4 percentage points. Although the increase is not high, it still ranks first.

Additionally, according to eMarketer, Walmart’s market share will remain unchanged at 3.6%, while eBay will rank third, but its market share will drop from 3% to 2.7%.

Editor ✎ Nicole/

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