Black Friday News! What's happening on Black Friday this year?

Black Friday officially begins at 4pm this afternoon!

Before the event started, the sellers in our chat group couldn’t hold back their excitement and chatted in the group waiting for the start of Black Friday. As soon as 4 o’clock passed, everyone started to discuss the status of this year’s Black Friday.

After four o'clock, I don't feel anything.

There are also some that have already exploded in orders at four o'clock

Black Friday in the United States is only halfway through, so let me first talk to you about this year's Black Friday based on the current data.

Battle situation report at each station

Today, many sellers opened the front desk of the Japanese site and found that there was nothing. Some students even came to the group to ask about the situation of Black Friday on the Japanese site this year.

Let me remind you again here, the Black Friday on the Japanese site was last week and ended on the 24th, so today is just a normal day for sellers on the Japanese site.

However, some Japanese sellers reported that today’s traffic and orders were less than usual. If the rankings have not changed, don’t worry too much. The Japanese site pays more attention to the first day of the online shopping season, so it is understandable that the orders before the first day of the online shopping season are less than usual. If the rankings drop significantly, you need to look for problems with the product itself.

The European site is a bit cold this year. Not only are there no European sellers showing off their orders, there is not even anyone asking "How is Black Friday on the European site this year?"

I checked the front page of the German site. Although it started more than ten hours earlier than the US site, the progress of the flash sale is still not ideal. Many LDs are less than 30% of the progress. It seems that the loss of sellers caused by VAT compliance is still the fatal flaw of the European site.

The US site was far ahead, with many products having very fast progress bars after 4 o'clock. I will talk about the situation of the US site in detail below.

Some observations on Black Friday in the US

A toy LD that was only launched a few minutes ago has already reached nearly one-third of its progress. Although there is a suspicion that the progress bar is being pulled on its own, the product was quickly sold out.

There were several other toy products that were sold out in seconds, and one of them was sold out within half an hour after it was restocked.

As soon as Black Friday started, I noticed that the sellers in our group were discussing the toy dinosaurs in the DOTD position on the homepage. This year, not only did the highlight of Black Friday seem to be on the toy category.

The growth of the toy category this year is so strong that it may even be expected to win the title of the top-selling category. However, the big brother electronics and clothing categories are also not weak. We will remain on the sidelines until the data comes out.

However, the 28th split in the US site is still serious. Originally, small sellers could use Prime exclusive discounts to get a piece of the pie, but Amazon made a sudden change and changed the Deal label of the exclusive discount to be visible only to members.

When non-members see these exclusive discount products, they can only see a small line of gray text.

When I discovered this problem yesterday, I guessed that this exclusive discount was a scam. Sure enough, today many sellers said that the promotion was useless.

In general, the sales growth trend of the US site is obvious, but the sales growth is mostly brought by the top sellers. The growth of small and medium-sized sellers is not much. In fact, many small sellers’ sales on Black Friday are not as good as usual. It is obvious that the traffic and orders have been snatched away by the top sellers.

This situation on the US site will become the norm in the future. Without platform policy support (such as exclusive events), it will be difficult for small and medium-sized sellers to get traffic from top sellers.