Temu has an average of 41 million monthly visitors, growing faster than Shein and Wish

According to Comscore data, Chinese cross-border e-commerce platform Temu has gained a large number of users within 4 months of its launch. As of December 2022, Temu's unique visitors have grown to 44.5 million.

The main reasons for Temu's growth

Price-conscious shoppers love great deals during the festive season, and Temu’s launch is perfectly timed to cater to inflation-wary consumers looking to save money on gifts and stockings.

Attract users through paid marketing. Like other well-funded Chinese Internet companies, Temu spent a lot of money on app installation and search advertising. For example, when you search for products containing the word "cheap" on Google, most results point to Temu. Temu also gained attention with multiple Super Bowl ads, which made many American consumers notice it.

Visibility on TikTok. Temu appears to be riding the TikTok wave with an aggressive influencer strategy that includes unboxing videos, try-ons and promo codes.

Temu's average monthly visits reached 41 million, surpassing the mainstream e-commerce platforms in the United States

During the 2022 holiday season, Temu's traffic surpassed retailers such as Kohl's and Wayfair, ranking 12th. In November and December, Temu averaged 41 million visits, surpassing e-commerce websites such as Kohl's, Wayfair and Nordstrom, and not far behind Macy's.

In September last year, Temu's traffic increased only slightly by 5.1%, which was much lower than Shein and Wish. In November, Temu successfully surpassed Wish and was on par with Wish. By December, Temu's traffic increased by 44.5%, ranking first in terms of growth.

Editor ✎ Nicole/

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