Canadian online consumer demand is weak! Many categories performed poorly in November

According to data from Mastercard SpendingPulse, Canadian retail spending increased 3.8% year-on-year in November, of which online spending decreased 3% year-on-year and in-store spending increased 5.3% year-on-year.

Compared with November 2019, Canadian retail spending in November this year increased by 15.6%, online spending increased by 56.2%, and in-store spending increased by 7.3%. Although online spending in November this year was lower than last year, it was still higher than before the epidemic.

“While the recession impacted Canadians’ purchasing decisions, they still spent a lot of money this holiday season,” said Steve Sadove, senior advisor at Mastercard. “Even with the rising cost of living, Canadians continued to spend, with some categories seeing very strong sales.”

Data showed that Canadians' spending on clothing increased by 3.2% year-on-year in November. Clothing was the only industry to see growth, in addition to restaurants (+13.8%), fuel and convenience stores (+13.5%).

Conversely, Canadians saw spending declines in electronics (-6.5%), furniture and home furnishings (-3.0%), personal care (-1.4%), and jewelry and luxury goods (-7.4%).

SpendingPulse also pointed out that on Black Friday (November 25), Canadian retail sales increased by 5.6% year-on-year. Among them, clothing and electronics were the strongest performing industries, with people's spending in these two areas increasing by 6.6% and 5.8% year-on-year respectively.

Editor ✎ Nicole/

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