AliExpress' Singles' Day was highly publicized in the United States for the first time

It is learned that recently, AliExpress launched a promotional campaign for its Singles' Day event in the United States, and cooperated with the designated American advertising company OKRP to produce an advertising video to showcase the huge discounts offered by AliExpress in this event.

AliExpress has always focused its Singles' Day promotion on its European and Latin American markets, but this is the first time it has promoted its Singles' Day promotion to American consumers. It is worth noting that AliExpress also listed the United States as its key market for the first time this year.

The campaign will launch this week and utilise social media and digital platforms such as TikTok, Snapchat, Instagram and YouTube.

With the extension of the holiday shopping festival, AliExpress's Singles' Day event will also warm up for Black Friday, the biggest promotional festival in the second half of the year. This year, AliExpress will launch the longest Singles' Day in its history, which will start two weeks earlier than usual and last from November 1 to 12.

Briza Roche Bueno, Marketing and Business Development, Alibaba USA, said: “During a period of global product shortages and rising prices, AliExpress 11/11 will be a welcome event for consumers to purchase quality and affordable items ahead of the busy holiday shopping season.”

Editor✎ Ashley/

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