Survey on online shopping channels in the US holiday season! Nearly half of people go to Amazon

It is learned that with the passing of Halloween and the arrival of winter holidays, the season of gift giving and holiday gatherings is approaching. According to a PwC survey, 57% of American consumers shop online and 43% shop in stores during this holiday season.

For cross-border sellers, in addition to studying Americans' holiday shopping needs, it is also very important to understand their online shopping channels.

48% of people choose Amazon as their first choice for online shopping

The latest survey by GOBankingRates shows that Amazon has become the most popular online shopping channel for Americans during this holiday season, especially among consumers aged 35 to 44, with 51% saying they prefer shopping on Amazon.

According to the survey, a high proportion of men also like to shop on Amazon. Among consumers who prefer to shop on Amazon, 50% are men and 46% are women.

At the same time, some Americans prefer to shop elsewhere. According to the survey, 25% of Americans' favorite holiday shopping destination is Walmart, 9% like Target, and 4% shop at department stores such as Nordstrom and Macy's.

Other consumers tend to shun big-box retailers when the holidays come, as 4% prefer to shop at small businesses. Finally, 2% of respondents choose to do their holiday shopping at Costco.

Why is Amazon the top choice?

Amazon is significantly more popular with Americans than other retailers. According to the survey, the main reason is that Amazon has a richer variety of products, providing consumers with more choices.

Additionally, Amazon's two-day delivery service is more convenient for Prime members, especially for items they don't need right away or that are not easy to find in local stores.

Editor✎ Ashley/

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