40% of Americans will cut back on Black Friday spending! Is Amazon's Fall Prime Day so influential?

It is learned that according to foreign media reports, Amazon's recently held Prime Early Access Sale will affect this year's "Black Friday" sales.

According to a Blue Yonder survey, 53% of American consumers purchased holiday products on early access days. On the other hand, 40% of consumers will reduce their shopping on Black Friday due to early purchases. Among them, 7% said they would reduce their shopping significantly and 23% said they would reduce their shopping slightly.

In addition, data from Salesforce shows that retail prices during the Prime Early Access Sale rose 8% from 2021 and 17% from 2020. Although prices have risen, many American consumers choose to buy before Black Friday due to concerns about further increases.

The survey also found that U.S. shoppers were less satisfied with the Prime Early Access Sale compared to Prime Day in July, with two-thirds (66%) of shoppers satisfied with the deals during the Prime Early Access Sale, down from 73% during Prime Day.

Other Blue Yonder findings include:

• 41% of shoppers spent more during the October Prime Early Access Sale compared to Prime Day in July.

• About half (49%) of consumers shopped during the October Prime Early Access Sale, compared to 59% during Prime Day in July 2022 and 61% during Prime Day in June 2021.

• Compared to July’s Prime Day, fewer consumers shopped at Target, Walmart and Best Buy. During this year’s Prime Early Access Sale, 45% shopped at Walmart (49% in July), 31% shopped at Target (40% in July) and 20% shopped at Best Buy (26% in July).

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.