As the e-commerce boom fades, the U.S. online consumer market is mixed with joy and sorrow in the second half of the year!

It is learned that according to a latest survey by consumer research platform Attest, due to the easing of the epidemic and the lifting of blockades, a large number of Americans reduced their online shopping in 2022, and the e-commerce boom brought about by the epidemic saw a sharp decline for the first time.

Attest surveyed 2,000 Americans in June and released the results on July 12. The survey found that in the first half of 2022, a quarter of people spent less money online than during the pandemic; 43% spent the same amount; and about a third spent more, but the reason was inflation, which led to higher prices.

The survey pointed out that due to concerns about financial security, some Americans are cutting their consumer spending month by month. In the second half of 2022, the US online consumer market will be mixed, as shown in the following aspects:

• Unbalanced consumption levels: 50% of respondents expect consumer spending to remain the same in the second half of the year, 20% expect it to decrease, and 30% expect it to increase.

• Most consumers will see a decline in purchasing power: Even those whose spending remains the same will cut back on consumption due to inflation, which means consumers’ purchasing power will decline.

• Younger consumers will spend more. The biggest increase in spending is expected to come from consumers aged 25 to 44.

The survey also showed that in terms of online consumption habits, 65% of respondents spend an average of US$50 or more online per month; 30% of respondents spend more than US$100; 23% spend between US$26 and US$50; 12% spend US$25 or less; and 47% shop online at least once a week.

It is reported that 58.1% of Americans have felt the impact of inflation, believing it to be "high" or "very high". In addition, more than one-third of consumers have had to cut spending on daily necessities. Among them, about half have cut spending on non-essential items such as clothing and dining out.

Finally, the survey also highlighted some important online shopping trends. In the second half of 2022, the most noteworthy online shopping categories are gifts (69% of respondents said they plan to buy) and electronics (59%). In addition, delivery speed has become the sixth most important factor Americans consider when purchasing, and 79% of respondents said they are unwilling to pay more than $8 for express delivery.

Editor ✎ Nicole/

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