Mother's Day may cost $31.7 billion! What gifts do Americans like to give this year?

It is learned that according to the latest survey by the National Retail Federation and Prosper Insights & Analytics, sales on Mother's Day (May 8) in the United States in 2022 are expected to reach 31.7 billion US dollars, an increase of 3.6 billion US dollars from 2021, and is expected to set a new record.

The survey shows that about 84% of American adults will celebrate Mother's Day this year. On average, each American consumer will spend $25 more on Mother's Day this year than in 2021, with spending increasing to $245.76.

In addition, consumers will spend a lot of money on gifts, of which 41% plan to give jewelry, a year-on-year increase of 34%. It is expected that consumers will spend $7 billion on jewelry this year. The number of "experience" gifts purchased will also increase significantly, with 27% of consumers planning to give tickets to sports events or concerts on Mother's Day, up from 23% last year.

The survey also found the following:

• 36% of consumers plan to shop online on Mother's Day, 30% plan to shop at department stores, 27% will shop at specialty stores, and 23% will shop at small stores.

• 57% of consumers plan to spend $40.9 on outings, such as picnics, travel or dinner, and Americans will prioritize spending quality time with their loved ones.

• Greeting cards and flowers remain the main gift categories, with 75% of shoppers planning to buy greeting cards and 72% planning to buy bouquets.

• Notably, 39% of consumers are interested in gifting a subscription service, such as Birchbox or Stitch Fix.

Editor ✎ Nicole/

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