What is OBOR? OBOR Review

OBOR is a company dedicated to helping global SMEs with cross-border brand marketing. It was founded in 2016 and is headquartered in Padua, Italy.

About OBOR

OBOR is a consulting company that helps European companies solve brand operation problems with a package solution. It provides a series of services including industrial product design, brand design, market research, brand promotion and operation, social media operation, and e-commerce platform operation. In April 2018, OBOR was wholly acquired by Hugo.com, a well-known Chinese cross-border e-commerce company, and is currently a wholly-owned subsidiary of Hugo.com. After being wholly acquired by Hugo.com, OBOR shifted its focus to the Chinese market. On the one hand, it helped European brand companies enter the Chinese market; on the other hand, it provided a package of services for Chinese companies to "go global" with their brands in the European market.

Development Status

OBOR currently has offices in five cities around the world, including Padua, Italy, New York, USA, Tokyo, Japan, Seoul, South Korea, and Xiamen, China.

Products and Services

1. Brand official website construction

OBOR builds an e-commerce website for the client's brand that is suitable for mobile devices and intelligently adapts to search engines, and opens an independent shopping mall business for the client's brand.

2. Advertising and Marketing

OBOR's overseas marketing experts place advertisements for clients' brand websites on all mainstream social media around the world, or on other social channels such as forums, self-media, influencer marketing, magazines, etc., helping companies obtain orders through overseas traffic channels and enhance brand awareness and influence.

3. Self-built website operation

OBOR cooperates with the brand development strategy and is responsible for a series of marketing activities including brand planning, marketing planning, promotional activities, advertising, social media content marketing, etc. of the entire official website to improve user stickiness and order sales.

4. Global brand marketing

OBOR integrates strategy, design and technology to create gorgeous international brands for customers. OBOR takes overseas marketing of brand self-built websites as its core business, helping Chinese cross-border e-commerce companies to provide a full set of customized brand marketing services for the global market, including brand design, product design, official website optimization, advertising marketing, etc.