Shopify integrates with HypeAuditor to help merchants develop online marketing strategies!

It is learned that according to foreign media reports, Shopify recently announced an integration with the cross-border influencer marketing platform HypeAuditor to provide merchants with integrated analysis of online marketing activities.

Through this integration, Shopify merchants will reportedly be able to streamline the entire online marketing campaign workflow, from discovering and contacting content creators, to effectively managing campaigns, to creating analytical results reports.

In addition, Shopify will provide merchants with precise search filters to obtain highly relevant campaign results to ensure that the best content creators are located, and allow merchants to directly contact and communicate with content creators through the HypeAuditor platform.

It is reported that through this integration, Shopify merchants will be able to reduce the manual management of online marketing activities, making their management more intelligent and automated. Merchants will easily obtain marketing data, including corresponding click-through rates, sales and return on investment, which can save a lot of time and money.

It is understood that the biggest benefit of this cooperation between the two parties for Shopify merchants is that they can effectively measure the success of marketing campaigns and detect the best-performing content creators to strengthen marketing strategies and optimize spending budgets.

As of now, HypeAuditor is also providing marketing data analysis on social platforms such as Instagram, TikTok and YouTube for brands including Dior, L'Oréal and Unilever.

“For Shopify merchants, analyzing sales data from the Shopify platform and comparing it with data from online marketing platforms is difficult and time-consuming,” said Alex Frolov, CEO of HypeAuditor. “This integration will make it possible to set up in less than 5 minutes and gain strategic insights into marketing campaigns through an automated process.”

Robin Marchant, Director of Marketing, Asia Pacific, Shopify, said: “More and more brands are looking to work with content creators to build awareness, trust and loyalty among their audiences. The integration with HypeAuditor will help merchants find the most suitable influencers for their marketing campaigns and easily gain marketing strategies.”

Editor ✎ Nicole/

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