8,000 new sellers added! Chinese sellers “banned” by Amazon turn to Walmart!

It is learned that according to foreign media reports, in response to Amazon's large-scale ban on Chinese sellers, many Chinese sellers have turned to the Walmart platform to sell in the hope of regaining contact with American consumers.

According to reports, the main reason for attracting Chinese sellers to Walmart's marketplace is that Walmart has the closest business scale and online traffic to Amazon in the United States. Another important reason is that Walmart has not taken strict measures like Amazon to combat fake reviews and fake orders.

Peter Luxenburg, a well-known figure in the industry, said that Walmart is very happy for sellers to settle in its platform to increase the product catalog on its own market and thus acquire more customers. At present, Walmart will not pay too much attention to the issue of "review manipulation".

It is reported that Walmart has also spent a lot of effort to attract more Chinese sellers to join the platform. In early 2021, Walmart began to vigorously promote WFS delivery services (similar to Amazon FBA) to provide warehousing, delivery and after-sales support for Chinese merchants. In addition, Walmart has also reached a cooperation with China's JD.com to help Chinese sellers "go overseas" and become Walmart's suppliers.

Walmart Marketplace added about 8,000 Chinese sellers between March 2021 and mid-January 2022, accounting for almost all of its new international sellers and 14% of its total new merchants, according to estimates by research firm Marketplace Pulse. As of the end of 2021, Chinese sellers accounted for about one-seventh of Walmart's total merchants.

Guangdong Xinghui Precision Manufacturing Co., Ltd. Chairman Tsai Geng-xi, who is also a Walmart China executive and sells consumer electronics such as portable sockets and electric kettles, said that the company entered the Walmart platform the same month Amazon banned its account. Tsai Geng-xi expects the company's monthly sales on Walmart to reach $10 million next year, accounting for 20% of its overseas revenue.

Two other Chinese sellers, who asked not to be named, said other online retailers have more ambiguous sales rules than Amazon, and they will rely on these alternative marketplaces to offset the losses from being banned from selling by Amazon.

It is learned that in addition to Walmart, many Chinese sellers who were "banned" by Amazon have also settled in platforms such as AliExpress and Newegg.

Editor ✎ Nicole/

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