The United States may pass two new antitrust bills! Amazon's dominance may be lost!

It is learned that according to foreign media reports, the two new antitrust bills proposed by the U.S. Senate Judiciary Committee (the American Online Innovation and Choice Act and the Open App Marketplace Act) will pose a huge threat to the status of large technology companies. They will prohibit dominant online platforms from favoring their own products and services. For example, they will prevent Amazon from guiding consumers to its own brands and away from competitors' products on its huge e-commerce platform.

The bill could also limit Google's search engine, which accounts for about 90% of global web searches and often places its services at the top of search results.

The bill was reportedly passed by the Senate Judiciary Committee last Thursday with a vote of 16 to 6 and was sent to the full Senate for deliberation.

Industry experts believe that this antitrust bill is likely to be passed this time and become law, bringing major changes to the industry. It can be seen that with the rapid development of e-commerce, US legislators are strengthening their control and constraints on the industry.

In response to the new bill, Brian Huseman, Amazon's vice president of public policy, said the bill would harm consumers and more than 500,000 U.S. small and medium-sized businesses that sell in Amazon stores. It would also jeopardize Amazon's ability to operate a marketplace for sellers and significantly reduce the number of Amazon Prime subscribers.

Meta, Google and Apple, like Amazon, deny abusing their dominant market position, claiming that improper intervention in the market through legislation would hurt consumers and small businesses that rely on their platforms.

Connecticut Senator Richard Blumenthal said that we need this bill to help consumers and other American businesses to prevent large companies from persecuting and attacking them, including unfair competition and innovation. Another 15 senators who held the same opinion also accused large companies such as Amazon, Meta and Google.

The legislative progress comes as the tech giants are already facing federal investigations, massive antitrust lawsuits from federal and state regulators and criticism from the new chairman of the powerful Federal Trade Commission.

Editor ✎ Nicole/

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