The online home improvement market will grow by 15% in 2021! North America and Europe are the most worthy of investment!

The online home improvement market will grow by 15% in 2021! North America and Europe are the most worthy of investment!

It is learned that according to a joint research by the European DIY Manufacturers Association (HIMA) and several institutions, the global home improvement market is growing. In 2020, the sales of home improvement products reached 701,000 euros, a year-on-year increase of 13.8%. HIMA also predicts that the online home improvement market will grow by 15% in 2021.


According to reports, more and more people are renovating their houses, and sales of various home improvement products have increased since August last year. HIMA pointed out that global consumers have the greatest demand for indoor doors, tiles, wooden floors, switches and sockets, toilets, bathroom hardware, bathroom cabinets, kitchen sinks, faucets and paints, and these categories of products are also the best sellers in the online market.


The report said that 16% of people bought home improvement products online for the first time during the pandemic, and the main age groups for purchases were young people (51% were between 18 and 34 years old) and people living in rural areas (65%).


It is learned that at present, the global home improvement market is mainly concentrated in the following countries: the United States, Germany, Japan, Canada, the United Kingdom, France, Australia, Italy and China. It is worth noting that North America and Europe together account for about 88% of this market.


Editor ✎ Nicole/

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