The holiday shopping rush is coming! 86% of American consumers choose to shop online!

According to TreasureData's latest survey of 1,000 U.S. consumers, nearly half of the respondents (47%) plan to shop online and offline during the holidays, and nearly a quarter (39%) choose pure online shopping. This means that 86% of the respondents will do some holiday shopping online, and only 14% insist on shopping in physical stores.

The survey shows that two-thirds of consumers (66%) are shopping online more often than before the pandemic. Overall, the current hybrid approach of shopping in-store and online is still prevalent among today's consumers.

For example, more than 80% of respondents have taken advantage of buy online, pick up in store (BOPIS) services. While this remains the preferred shopping method for 32% of respondents, 68% still prefer home delivery when shopping online. While 60% of respondents prefer to shop for groceries in person, 58% use online delivery services such as Instacart, Amazon Fresh, and DoorDash.

In addition, omnichannel brand marketing strategies are still popular, with email (73%) and SMS (45%) being the most popular marketing methods, followed by social media (33%) and push notifications (24%). It is worth noting that most respondents (82%) use their primary personal email address when creating a retailer account.

It is learned that 78% of the respondents pay attention to their privacy rather than big data customized marketing (22%). In addition, the automobile market is gradually turning to online shopping, with 30% of the respondents choosing to buy cars online and three-quarters of the respondents obtaining information online before visiting dealers.

Editor✎ Irene/

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