New trend in US e-commerce packaging! Nearly half of consumers support sustainable packaging!

It is learned that in the seventh annual US e-commerce consumer study, researchers investigated the packaging preferences of online consumers and the results showed that sustainable packaging has the greatest impact on online consumers' purchasing decisions.

The report found that among packaging factors (e.g., free samples, gift-like packaging, personal information), 42% of online consumers believe that sustainable packaging is the factor most likely to repurchase. Similarly, among environmental factors (e.g., ethical sourcing, energy-efficient shipping, product ingredients), 45% of consumers believe that sustainable packaging is the most attractive factor.

The report shows that older consumers are most influenced by sustainable packaging: 49% of consumers over 60 cite sustainable packaging as the packaging factor most likely to make them want to buy a brand again, more than any other age group.

Additionally, 49% of luxury consumers said they want to buy from companies that embrace the circular economy, compared to 31% of non-luxury consumers. In terms of gender, 44% of men said sustainable packaging was the main factor that would make them most likely to buy from a brand again, compared to 39% of women.

Editor✎ Irene/

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