Snapchat collaborates with shopping platform Verishop to launch Verishop Mini!

It is learned that according to US business information, US social media giant Snapchat and shopping platform Verishop recently announced a partnership. The newly launched Verishop Mini will expand the development of e-commerce on social media and promote the growth of social commerce sales in the United States.

Alston Cheek, director of platform partnerships at Snap, said: “The Minis platform is “a new way for Verishop to create a socially driven e-commerce experience inside Snapchat. Verishop Mini makes it easy and fun for users to shop for fashion and beauty products with their friends on the Snapchat platform.”

Verishop Mini is reportedly a curated shopping experience for 280 million Snapechat users every day. Verishop Mini allows consumers to use Snapchat's augmented reality (AR) feature to virtually try out products and accessories, allowing them to shop a variety of fashion and beauty brands in turn.

“Verishop is a new kind of shopping platform that is committed to helping independent brands connect with consumers,” said Imran Khan, co-founder and CEO of Verishop. “In addition to partnering with Snap, Verishop will continue to expand its platform.”

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