In the past 2020, Amazon's European site added new members: Sweden and the Netherlands. This article will simplify the Amazon registration process so that readers can open a store as quickly as possible. Overview of other sites Amazon's European site uses a unified account, and the cumulative traffic of the seven sites has reached about 1.35 billion.

Site Overview

Amazon's European site has added new members: Sweden and the Netherlands. Then, on January 27, 2021, Amazon opened the Polish site to global users! The European site can be said to be in full bloom!

Not only that, we found in Amazon's 2020 annual report that Amazon's net sales and operating income in 2020 not only did not decrease, but also increased significantly. The epidemic did not defeat it, but instead achieved counter-cyclical growth.

It is foreseeable that Amazon will continue to expand and grow. What do you think of the new site? So for newcomers who are about to enter the market, how can they successfully open their own store?

Site Charge Standard

Amazon has only one standard fee item, which is the store rental platform service fee:

1. North America and three countries in North America (North America, Mexico, Canada): $39.99/month

2. European Station (UK, Germany, France, Spain, Italy, Sweden and the Netherlands): 25 pounds/month, 15% (sales commission)

3. Japan Station (Japan): 4900 yen/month, 15% (sales commission)

4. Australia: 49.95 Australian dollars/yuan, 15% (sales commission)

So far, Amazon has opened 19 sites in total around the world (excluding the newly opened Polish site). Among them, there are as many as 16 sites for Chinese sellers to recruit, but this does not require us to register so many sites, and ordinary sellers do not have enough energy and time to cope with it, so choosing the site that suits us best is particularly critical and important.

The market with the largest market capacity and the most complete categories is the North American site. The total traffic of the three North American sites is about 2.5 billion, of which the US site accounts for more than 90%. As of 2021, the total number of Prime members in the world exceeds 120 million, with North American sites accounting for more than 50%, and the purchasing power and consumption level are also far higher than other sites.

Amazon's European sites use a unified account, and the traffic of the seven sites has accumulated to about 1.35 billion. The top three are Germany with 520 million, the United Kingdom with 408 million, and France with 210 million . Among the single sites open to Chinese sellers, the top three traffic are Australia with 25 million, the UAE with 15 million, and Singapore with 2.7 million.

Needless to say, as a seller, you also know how to choose a site. New sites may have a bonus period, but due to the small population and weak purchasing power of the country, it may not be suitable for all sellers. Here is a suggestion: the best choice is to cultivate the North American site or the European site, and then expand to other new sites on this basis.

If you are a seller of furniture and auto parts, then the Australian site is suitable for you; if you are a seller of electronic products and maternal and child products, the Indian market is also worth trying; if you are a seller of down jackets or thermal products, the Japanese site, Canadian site, and Swedish site are also good choices.

Of course, this does not mean that you should focus on these niche sites. We cannot give up the North American site with the largest market. Taking the service category as an example, let's take a look at the sales of several sites.

North American down jacket sales for the season:

Sales volume of down jackets in Sweden this season:

Sales volume of down jackets in Spain this season:

Entering the official website of Amazon North America, we can see that there are many stores selling winter down jackets in the United States, and the number of reviews for the top few products is as high as more than 15,000; switching to other sites to view the sales of down jackets, the product sales of the UK, France, and Japan sites can also reach a good number, and the sales of the stores on the homepage are all 3,000+; but the Swedish site, which is located in northern Europe and has 15% of its land located north of the Arctic Circle, and the Spanish site with a population of 500 million, have surprisingly few product reviews. The sales of products from such a large number of countries are not even as good as those of a state in the United States.

Store opening process

a. Data preparation

Before registering an Amazon account, you need to prepare the following materials:

1. Color scan of the company's business license: individual business license or corporate license, valid for 45 days.

2. Legal representative ID card: Not expired, the legal representative on the business license is consistent with the Amazon account.

3. Dual currency credit card: such as VISA/Master Card. Credit card suitable for international payments.

4. Receiving account: an account that can accept foreign currency remittances.

5. Contact information: The email address at which the person can be contacted.

b. Registration & Account Qualification Review

There are currently two ways to register to open a store on Amazon

Personal registration: fast time, results within 2 days; online registration - put products on the shelves - operate the store. Merchant manager registration: the review time is 7 to 15 days to get the results; you need to prepare the information first - the merchant manager reviews - send the registration link - put products on the shelves - the manager reviews - operate the store.