Will Amazon revamp its front page? Will it directly display the price after coupons? Will the exaggerated 80% coupon logo no longer exist?

2025.2.28
An operator opened Amazon skillfully and found something unusual on the front page. Here are the changes that took place in his brain.

As shown in the figure above, the front-end search page no longer displays Save 50% with coupon, but directly displays the price after coupon You pay $14.99 with coupon

I turned on the Incognito mode and found that not all accounts participated in this small-scale test of the front-end revision. So, next, let me take you to dig deeper into the changes of this revision (listening to your words is better than listening to your words)

• First, let me explain the LD BD Prime calculation rule that I published in my previous article.

Calculation method for superimposing LD, BD, Prime and coupons

Original price: 99.99
20% discount for both LD and BD
Coupon 20%
Prime 20% off

99.99×(1-20%-20%)=59.99, this is the calculation method for LD superimposed coupons, 99.99×(1-20%)×(1-20%)=63.99, this is the calculation method for BD and member discount superimposed coupons. Pay attention to whether there is an off-site promo code, remember not to buy for zero yuan!

• So how will the new front-end page be displayed?

As shown in the picture, this product is running 7-day BD

Original price: 26.99
BD price 24.29 (10% OFF)
Coupon 10%
Final transaction price: 26.99*(1-10%)*(1-10%)=21.86
Calculation is correct

• As for the calculation of LD and coupons, the questioner found many cases, but they all showed Save xx% with coupon, and did not directly show the new version page.

1. If someone accidentally miscalculates the discount and adds a zero-dollar purchase, it will be even more obvious. It is not ruled out that LD will also be revised in the future. Once the discount is miscalculated, it may show "You pay $0 with coupon" on the search page. This must be prepared for a rainy day.
2. LD recommends not using percentage coupons, so that the algorithm will not be added.
3. This is not conducive to those who use inflated prices and inflated discount coupons. For example, if you want to sell a product for $20, you set an exaggerated coupon of $100 and an 80% coupon to attract attention and click-through rate. The new version directly displays the price after the coupon, and the exaggerated amount no longer exists.
4. The Amazon Deals that have been circulating recently will continuously grab coupons and verify the lowest price.

5. The original poster's buyer account is not a Prime member, so it is impossible to test the member discount front-end coupon situation.

Anonymous user

Agree with: The sky is an upside-down sea

Is there something wrong with this calculation result? The result should be 21.592

Riyao Mushan • Shenzhen • 6 hours ago

It should be the same as before 26.99*0.9*0.9=21.86

Anonymous user • Shenzhen • 5 hours ago

Wrong, BD is multiplication

South of the Border • Jiaxing • 4 hours ago

If a member discount + coupon is set, will the front desk also display the buyer's final payment amount?

Anonymous user • Shenzhen • 4 hours ago

@国疆之南: My buyer account is not a Prime member, so I can’t test it.

Anonymous user

Agree with: The sky is an upside-down sea

I haven't seen any changes yet. My network is slow again.

Your Stinky Baby 97 • Guangzhou • 3 hours ago

I saw the coupon revamp when I got to work this morning

Szhiwubuyan   • Shanghai • 1 hour ago

@你的臭宝97 : Are some of the categories I just checked not available yet, or do I need to log in to the buyer account to see them? Please advise

BeagleWerWer

Agree with: The sky is an upside-down sea

Mine is more direct, there is no English in front of the price.

Clear sky and bright moon

This is the current coupon display for clothing