I’d like to share the product selection ideas I learned from industry leaders: first select products with fewer reviews through the keyword “traffic will sink”, and then search the core keyword search popularity of the product through “reverse inference”…

• By using the keyword "traffic will sink" , choose products with fewer reviews. (I call them opportunity products)
• After finding the product, use “reverse search” to search for the product’s core keyword search popularity.

• Calculate the profit . (We will never make products without profit)

Let’s go through a simple case study (the product is not mine, so I’m sorry if I mentioned someone else’s product)

Note: The product in the case is not certain to be made. It is just a simple example of the content mentioned above. The case was found recently. Please don’t argue about it, as you may be afraid of internet trolls.

1. What are the keywords of “traffic will sink”?

Simply put, these are keywords that have no practical meaning, such as gifts for girls, Daily necessities, etc. After searching for these keywords, customers will not simply look at a few and buy, but may look for purchasing inspiration in the products under these keywords.

That is, this product can be sold under these keywords where traffic will sink. Normally, its sales volume is good. There must be a reason why it can be sold under this keyword. We need to judge this. It may be that the core word traffic itself is good, or there may be an increase in demand, or the product is novel, and so on.

It is preferred to have dozens of reviews, but if there are not enough, hundreds will be fine. Now let’s take a look at the natural products under this keyword through the front end:

  

Here you see a product with 44 reviews. Go in and analyze the product.

Some data can be seen from a plug-in, that is, the product has been rolled up, and the popularity of the words has not been analyzed yet. I will not comment on how the product will perform in the future for the time being, but after reading the data below, I will stop the following steps.






The product was put on the shelves at the end of September. The price was 29.99 after it was put on the shelves, but it was discounted by 50%. There were multiple discounts during the period. In general, the price of the product was rolled up. I can't do this, so I can't continue with the next operation after seeing this.

If the product is OK after the above analysis, then you can go on to search for core words. For example, the core keyword of the product above is Makeup Kits. Then you can use brand analysis and Google Trends to analyze the popularity of the product's core keywords.

The reason for the popularity is that when we first develop a product, we usually promote the main words first, which will help us to increase the volume. If the core keyword search popularity is not high or there are no core keywords, then I suggest giving up first and continue looking for the next product.

Note: This case was found when writing the article. It is not a successful case. It mainly talks about the method, but it gives a brief explanation of how to find products. Since it is too late now, I will make more supplements when I have time. I hope we can communicate more. Learning never ends.

Mr. Snail

Agree from: Yu Feifei

Thanks for sharing! Having a direction is better than being headless. It is suitable for small sellers and sellers who sell goods in bulk. It is a bit like searching for drop-down products. The cost of modification (testing a few hundred in the first batch) and ordering will be high (for individual sellers, don't be afraid, you need to look at the specific products), but it is relatively targeted, the success rate is improved, and there is a profit point. (I personally think it is more in line with the keyword selection method)

Anonymous user

Agree with: Eight glasses of water a day , The Kite Chaser

Your recent articles are full of valuable information, but my product selection is similar to yours. I look for products that have been recently launched and have few reviews, and then look at other products in this seller's store. Sometimes you will find that the products of this seller are not in the same or similar categories, and they are development-oriented sellers. Then look at the top 100 in the category to see if the competition is fierce.

gao0123

Supported by: Beetle on the Vineyard , The Hard-to-Name Series , Rainco , Skimmylee , HolshetMore »

One of my products also uses this kind of thinking. The orders are not many, but the profit is high enough. For the sinking traffic words, the pressure of advertising bidding is still relatively small.

27zshzsh - sad

Aren’t sinking traffic words non-standard products? Positioning them later may result in better conversions.

Yu Feifei • Foshan • 3 days ago

This is not necessarily the case. The higher the position, the more traffic there will be. The more traffic there is, the more orders there will be. For conversion, it still depends on the core keywords.

Gni tliang • Guangzhou • 2 days ago

@于飞飞: Products under big keywords are basically products with high reviews and fully open traffic entrances. Or products with strong selling points and extremely high cost performance, like the example products, can be ranked up naturally. New products are still ranked relatively low under such keywords. If you rashly use such keywords, your ACOS will generally explode.

Yu Feifei • Foshan • 2 days ago

@Gnitliang : This kind of keywords are generally not used. What I mean is that for the products found under this kind of keywords, we need to return to the core keywords of the product itself. In the early stage, we use core keywords. The more accurate the better.

Gn itliang • Guangzhou • 2 days ago

@于飞飞: Oh, I see what you mean. From the perspective of user demand, the natural increase in the ranking of this kind of product under the keyword reflects the improvement of user demand. The specific judgment also depends on the user demand cycle and the competition of the product. It is more suitable for the model of spreading goods or precise spreading and quick return.